Over the summer, the number of monthly visits to the most popular European continental P2P platforms grew by 22.5%, according to an update shared by UnaFinancial (formerly doing business as Robo.cash).
The analysis of monthly traffic by UnaFinancial of the websites of leading European P2P platforms reportedly “confirms the growing activity of investors, both current and potential.”
Over the last 3 months, the number of monthly visits “has increased from 4.1 M to almost 5 M.”
According to Google trends statistics for 2023, “the number of search queries related to P2P investments is maintained at a fairly flat range of 4000-6000 per month.” The number of requests from potential borrowers “remains essentially unchanged.”
It’s also worth noting that “the volume of funds invested through European leading P2P platforms has increased by 48% over the last year, reaching €300 M per month in May 2023.”
Platform specialists commented on the statistics.
“After two market crashes in the last 4 years, the industry seems to be on another long-term upward trend of popularity.”
The firm also mentioned that they’re pleased to share some exciting news.
Robocash Group rebrands as UnaFinancial, “aiming to build a global financial ecosystem.”
Over the past decade, Robocash Group claims it “has become a prominent player in various Asian markets.”
The borrowers’ profile and their preferences “have changed throughout the time, and the audience has been actively digitalising.” Rebranding marks the shift “from alternative lending to building the financial ecosystem.” To better serve its customers and reach a wider audience, UnaFinancial is “set to diversify its product line.”
Natalia Ishchenko, Chief Executive Officer of UnaFinancial, commented.
“Our new brand identity reflects our mission to give a helping hand in every financial situation quickly, conveniently and honestly. An inherent part of our transformation will be the launch of new products, which will form the core of the product line, creating additional value for customers and all the stakeholders. We believe that UnaFinancial will build upon what Robocash Group has accomplished over the years, bringing diversified services to address the needs of modern borrowers and investors.”
In 2021, Robocash Group, newly named UnaFinancial, “launched a Buy Now Pay Later service UnaCash in the Philippines – a people-centric installment solution, which allows the purchase of merchandise from its partners online.”
It has paved the way “to the larger financial ecosystem which the group aims to build. Later in July 2023, traditional POS loans were launched in the Philippines.”
Furthermore, the holding intends “to expand into new markets in Central Asia, Latin America and the Middle East.”
The rebranding process itself will “not affect the platform operation.”
Rebranding of the Group marks the shift “from alternative lending to building a broader range of financial solutions, hence the launch of new projects.”
For the platform, this is primarily “an opportunity to integrate new products, but of course not immediately.” Rebranding implies “a renewal of business development vectors, hence the launch of new projects.” As new projects are launched, the platform will “see an increase in supply.”
Once the Group has gone through the rebranding process, the holding company’s structure will remain intact. It’s possible that it might expand “in the future by bringing in some fresh subsidiaries along the way.”
The holding company directly “controls the financial flows of the originators, and in case one of them is unable to fulfill the guarantees to the platform’s investors, the other originators represented on the platform share this obligation.”
This is how the structure works now and “will continue to work.”