Betterment, the largest independent digital investment advisor in the U.S., announced today the launch of a new Bitcoin/Ethereum Portfolio as part of the Crypto Investing by Betterment suite.
The portfolio provides direct access to the two largest cryptocurrencies in the market for investors who are interested “in gaining exposure to crypto as part of their long-term investment strategy.”
The Crypto Investing by Betterment lineup includes:
- Universe: Features a diversified collection of cryptocurrencies offering broad exposure across the crypto landscape from decentralized finance to the metaverse and more.
- Sustainable: Includes cryptocurrencies that transact sustainably or those on networks with a path to sustainability.
- BTC/ETH: Our newest portfolio provides direct exposure to the most prominent and liquid tokens allowing investors to have direct access to these market bellwethers.
Mike Reust, President of Betterment, said:
“Crypto remains an important and continuously evolving part of the investment landscape. Our BTC/ETH Portfolio represents the next step in Betterment’s commitment to providing an automated solution to customers who want diversified exposure to the asset class.”
Betterment’s crypto team also “provides retail investors and financial advisors a wealth of information on the asset class including an educational resource center, commentary from experts and customer service support in order to help them make informed decisions on how to invest in crypto safely and smartly.”
As covered, Betterment LLC claims it is “the largest independent online financial advisor, using automated technology powered by human expertise to fulfill a singular mission: making people’s lives better.”
With easy-to-use saving, investing, and retirement solutions, Betterment is “built to help people optimize their money, no matter their level of experience or how the market is doing.”
Founded in 2010, Betterment helps “more than 800,000 customers manage over $40 billion with a high-yield cash account; curated selections of low-cost, expert-built investing portfolios; personalized guidance; and tax-smart tools.”