Dataroid, which claims to be a foremost player of the digital analytics and customer engagement industry, supporting various industries with a notable emphasis on banking and financial services, has reportedly secured a US$2 million investment.
Dataroid, a key player in the digital analytics and customer engagement industry, has announced new investments which reportedly come “from Koç Group’s Private Venture Capital Investment Fund and Isbank’s 100th Year Venture Capital.”
Dataroid explains that it will use funds “to drive its global expansion and to invest in marketing efforts.”
During this growth phase, Dataroid says that it plans “to strengthen its team and product to effectively support these expansion strategies.”
The digital analytics platform Dataroid aims to “empower marketing, product, and technology teams of large companies, notably banks, to analyze the digital journey of customers and manage interactions on a single platform, while also helping them enhance customer experiences through data-driven insights.”
Preferred by various banks and financial institutions, Dataroid says it “provides product and marketing teams with AI-enhanced predictive analytics, enabling them to delve deeper into analyzing customer drop-off points in digital channels and to predict customer trends effectively.”
Fatih Isbecer, Founder of Dataroid, commented on the recent investment, stating:
“Dataroid collaborates with top-tier banks and financial services companies including Garanti BBVA, QNB Finansbank, ING Bank, Isbank, Yapı Kredi Bank, Akbank, Odeabank, and ABB Bank. Their confidence in us fuels our drive for international expansion. This new investment is crucial as we aim to become a leading analytics platform in the banking sector and expand our global marketing initiatives, thereby broadening our impact in various regions.”
Dataroid claims that it “has experienced a 60% increase in its customer base since 2021 and continued its strong growth in 2023, enhancing the digital channel experience for over 35 million users daily.”
In G2’s 2024 winter reports, Dataroid was “recognized as a high-performing platform in nine categories and confirmed as a preferred product by industry leaders.”
Dataroid platform is reportedly “used by medium to very large enterprises in financial services, airlines, and retail to reshape the experience of over 100 million users.”
As noted in a release, Dataroid is “a digital analytics and customer engagement platform that allows companies to measure customer interactions and experiences across different digital channels, enabling data-driven analysis and real-time execution.”
As mentioned in the announcement, Dataroid says that it “combines features such as enriched individual customer data, behavioral analytics, application performance management, and data modeling on a single platform, providing marketing, product, and technology teams with end-to-end customer insights.”