Skipify, a Fintech focused on the checkout experience, this week announced its partnership with Visa through the Visa Digital Commerce Program. By combining Visa’s digital payment capabilities with its digital wallet, Skipify hopes to deliver a convenient and secure consumer checkout experience.
In early phases of the partnership, customers in several global markets can link Visa Click to Pay cards with their Skipify Connected Wallet. That wallet is embedded by merchants to help ease the challenges of checkout commonly experienced by shoppers and increase conversions.
Once enabled, the direct connection means that Skipify’s identity-powered wallet can recognize participating Visa Click to Pay cardholders on a merchant’s website, surfacing available cards more seamlessly. The integration utilizes advanced Visa network tokenization technology to help minimize the risk of fraud and provide a more secure payment environment, helping to allow merchants to offer a more frictionless checkout experience without increasing exposure to fraud risk.
The participation also allows Skipify to significantly expand its reach and offer its innovative payment solutions to a broader audience than ever before.
“We’re empowering merchants with an unparalleled checkout experience,” said Ryth Martin, founder and CEO of Skipify. “Merchants can authorize more shoppers automatically, drive revenue, and ultimately earn more shopper lifetime value. We are proud to deliver this level of impact with Visa by our side.”
“We’re empowering businesses with convenient and secure ways to accept payments, giving them the opportunity to enrich consumer experiences and get even closer to their shoppers,” said Mark Nelsen, SVP of regional product and innovation at Visa. “Skipify has been an incredible partner because of their dedication to our merchants and cardholders. We’re delighted to drive this next wave of innovation in payments with them.”
The two companies will share the stage in a keynote session at New York Fintech Week on April 10 to discuss the partnership.
