BNPL Fintech Affirm Reveals How to Lower Shopping Cart Abandonment
Despite the surge in US digital commerce sales, online consumers remain “unpredictable” when it comes to checking out online: The average online shopping cart abandonment rate is 70%, according to an update from Affirm (NASDAQ:AFRM). Anything you can do to lower that rate for your… Read More
Read more in: Fintech | Tagged affirm, bnpl, buy now pay later, consumer behavior, digital commerce, e-commerce, fintech trends, online shopping, research