Experian Enhances Identity and Activation Capabilities with Acquisition of Audigent
Experian — the data and technology company — announced it has acquired Audigent, a data activation and identity platform in the advertising industry. The acquisition reportedly expands Experian’s integrated marketing data and identity capabilities in the advertising ecosystem. With the addition of Audigent’s combined first-party… Read More
Read more in: General News, Artificial Intelligence, Global | Tagged acquisition, data, digital technology, experian