iOS dating app rendeevoo has raised £33,830 on its Seedrs’ equity crowdfunding campaign for the 6% equity offered, with 123 investors helping the dating app startup to surpass its £25,000 goal.
rendeevoo is an iOS dating app that embraces spontaneity in the online dating world, quickly bringing single Londoners together for a cocktail by bridging the gap between online and real-life flirting. rendeevoo seeks to present a safe and convenient choice for daters with authentic users by selecting upscale meeting places and chic venues.
Unlike other dating apps, there are no browsing or chat features that currently exist in rendeevoo’s iPhone service. The user is given two options: “Flirt” or “Forget.” Once the user finds someone interesting, the app asks the user to choose a specific time and meeting place from the curated list of rendeevoo venues. The invite is sent to the other user and what follows could be the beginning of a beautiful relationship. The company urges users to “Flirt responsibly.”
Adds Co-Founder of rendeevoo Jorn Vanysacker noted MobileMarketing, “Currently, online dating is addictive, but not as effective as it should be. Users are encouraged to keep on browsing through people, and chatting with them online, but there’s no real incentive to meet in real life. The app doesn’t offer the ability to chat or trade messages, which Vanysacker argues is Rendeevoo’s strength.
“It’s all based on spontaneous behaviour,” he says. “We want to encourage users to not waste time, to just go out for that drink and meet in real life,” he added.
The app dating marketplace is rife with competition from famous sites, including Tinder, match.com, JDate, badoo, Pure, Tablecrowd and Carrot; London-based lovestruck.com also vies for a good presence in the dating marketplace and shares similar users with rendeevoo’s target audience. With its different model, rendeevoo seeks to grow its company in other European cities including Berlin, Amsterdam, Brussels and Paris and then overseas to NYC and Rio de Janeiro.
Targeting upper class Londoners between the ages of 21 and 55, rendeevoo utilizes user’s Facebook ‘investigation’ algorithm for membership. If social enough, a member’s profile is automatically created using the member’s top five pictures and some basic info.
While the app is free to download and use, in order to book a ‘rendeevoo,’ members are required to pre-order their first cocktail which will wait for them at the bar. The £7 cocktail provides the equivalent of charging commission on every booking. The cost of the requisite cocktail eliminates pesky ad-supported pop-ups and subscription fees.
On the Seedrs’ campaign rendeevoo describes its bar choice: “Our bars are all well-known for their exceptional quality, speak-easy atmosphere, and of course their tasty cocktails. We operate in tight capacities in order to maintain high levels of quality, which means we can serve limited number of rendeevoos every week.” McQueen Bar is the company’s flagship bar. The pitch to venues is easy, says Co-Founder George Christoforakis. “Our target audience is their target audience.”
The company’s website is expected to go live in the near future.
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