Ceru Restaurant, a UK-based eastern mediterranean casual dining concept, has recently launched an AngelsDen initiative to raise £1.4 million as it prepares to open its first permanent London location.
Ceru was created by Stephen Gee, co-founder of Carluccio’s and chairman of Gaucho and Iberica along with Barry Hilton, a seasoned operator having worked with Black & Blue and Yalla Yalla. The company revealed it has had huge success with its pop-up shops and believes its ready to have a permanent location for its restaurant in the city.
The restaurant currently serves healthy, quick and affordable food options (price range £10 to £20) for its core demographic, which is 20-35 year olds. The menu notably has a combination of Lebanese, Syrian, Israeli and Turkish food with Cypriot influence. Cero also offers catering service for small or big parties, corporate events, product launches, etc.
“Ceru is an Eastern Mediterranean restaurant and catering service that uses ingredients originating from the Levant. Ceru’s food is vibrant and healthy, yet indulgent and is best enjoyed when it is shared between friends, family or work colleagues.”
In an effort to open the permanent location, Ceru is planning to raise a total of £2 million. The company noted that£600,000 has already been secured through the SEIS and EIS to expand and that its directors believe all the funds together will further finance 14 units within 5 years, with an average cost of £405,000 per unit. Ceru’s team also stated the company intends to create an exit opportunity as soon as practical after five years for any shareholder wishing to sell their investment.
Since its launch, the campaign has received over 100,000. It is set to close mid-June.
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