Following the closing of Invesdor’s recent self-running crowdfunding campaign, which raised €1.2M, CEO of the funding portal, Lasse Mäkelä, discusses the initiative’s success.
Invesdor, founded in 2012, launched as an equity crowdfunding platform but has since expanded into other products and other markets. Today, the funding platform offers both debt and equity for domestic and international issuing firms. Last year, it received a Europe-wide Markets in Financial Instruments Directive or “MiFID” investment firm license thus aiding their expansion. The MiFID license will ease the process of establishing operations in many EU countries. The website launched the campaign in May with a mission to raise €750,000 and it secured the funds from 300 investors from 19 different countries.
Mäkelä revealed in a blog post on Wednesday:
”We are facing a period of both high growth and heightening competition. There are interesting times ahead of us in European equity crowdfunding, and our investors seem to think so, too. Lately it has seemed like new competitors are popping up everywhere you look. This is a welcome change because it grows the market and creates pressure to improve the quality of services. However, the inevitable time of mergers and acquisitions looms ahead. It will be very interesting to see what happens in the next year to come.”
Speaking about Invesdor’s latest campaign, Lasse noted:
”A large shareholder base is a strong marketing asset for us: they refer us clients, recommend our services and give development feedback. We are very happy to again see our crowd of owners grow significantly, and we warmly welcome every new shareholder.”
In regards to Invesdor’s future, Makela added:
”We intend to remain the Nordic market leader and to also grab a slice of the established UK market. There is still much room for growth in the Nordic countries.”
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