FitTech app Fitmo has launched an equity crowdfunding campaign on Seedrs to raise €150,000.The Amsterdam-based startup has reportedly partnered up with other fitness businesses, such as Jawbone Up, and is on a mission to enable anyone to train with its on-demand fitness technology.
The app is described as an intelligently designed mobile coaching platform that connects fitness coaches with users. This notably makes it easier and more affordable to achieve health and fitness. Fitmo’s features include 24/7 communication with coaches, video/audio-guided workouts created by coaches for the gym or running outdoors, and a comprehensive workout plan. Service options include 1-on-1 training for maximum personalization starting from £6 per week or a lighter option (£3 per week) with set training programs. Explaining why he created Fitmo, CEO and founder, Dave Roeloffs, revealed that he was having trouble staying in shape with his busy work schedule:
“I was intrigued with the physiological aspects around behaviour change and set out to create a platform where everyone and anyone could find a friend to give them the necessary nudge.”
Fitmo is notably backed by long-distance runner, Haile Gebrselassie, who is the company’s first celebrity ambassador. Gebrselassie has created unique training packages for Fitmo, the aim of which is to improve your running skill with a greatly lessened risk of injury. He stated:
“In 25 years of international running I gained a lot of experience and knowledge. Now it’s time to share my knowledge with you, in the hope that you come to enjoy running as much as I do.”
Existing investor Lee Feldman, founder of global digital agency Blastradius, added:
“Merging the human factor with technology that’s scalable and trackable builds true behavioural changes that lead to lifelong fitness, and that’s something I can really get excited about.”
Funds from Fitmo’s Seedrs campaign will be used for product, business and corporate sales development along with creating a marketing budget. The initiative is set to close at the beginning of 2017.
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