On November 30, Sweden’s Memoto closed a month-long Kickstarter campaign that raised $550,000 to manufacture a lifelogging wearable camera. Last week, we published astory about Memoto and the implications of its camera. Here, we present a guest post from Memoto co-founder Oskar Kalmaru in which he takes us behind the scenes of the startup’s wildly successful Kickstarter campaign.
Memoto’s Kickstarter project was launched on October 23, with the goal of reaching $50,000 before November 30. The end result would turn out to be way more – more than $500,000 – but we didn’t know that when we started. So, let’s go back to the beginning: Sweden, spring of 2012.
From March to June, the Memoto team expanded from three founders to a staff of 12, thanks to funding from the founders and Swedish governmental institutions. The process of taking the Memoto Lifelogging Camera from an idea to an actual product had then already begun, led by experts on market research, product design, and interaction design.