Not any more. Crowdfunding sites like Kickstarter have made it possible for small projects to find funding without having to get a thumbs-up from multi-million-dollar financing corporations. For many indie entrepreneurs, crowdfunding makes perfect sense.
It does as well for many small investors. After all, the feeling of satisfaction one gets from being able to commit a small portion of a weekly paycheck to a worthwhile project is tremendously satisfying – especially when the project succeeds in going to market.
And, to know that with the right small investment, you’ll also get a limited edition of the book, film or special whizamagadget you helped fund is for some, almost better than shopping for bargains in a discount store.
Could the problem be in the comparison?
According to some news reports, as much as a quarter of the Kickstarter projects that reach their stated their funding goals never actually make it off the ground.
Read More at TriplePundit