Hoping to mainstream its delicious products, BerryWhite launched its crowdfunding campaign to raise £300,000 on Crowdcube earlier this month. The company manufactures, markets and sells non-carbonated organic fruit drinks.
The drinks are packaged in a 330ml glass bottle and certified organic. They are blended from naturalnon-GMO fruits, and because of the no added sugars or an additive, the taste is considered clean and refreshing that has no nasty after taste.
A charitable donation is also made for every bottle sold that pledges 10% of profits to go towards supporting children and communities in Africa providing essential services such as clean water, education and healthcare. BerryWhite has been sold to 27 counties and are distributed through wholesale and distributor networks. They can also be sold directly.
The company assures that despite economic uncertainty, fruit drink sales in the U.K. have proved to be more resilient than others in the sector. Key Note Market Intelligence stated, “As economic conditions gradually improve, the trends that have drive sales growth over the past 10 years – notably the demand for convenient and health drinks – will once more come to the fore.”
Head of research of Shore Capital Stockbrokers writes in the Grocer noted,
“Personal care and wellbeing appear to have maintained and indeed gained importance in consumers’ minds, with demand patterns remaining firm even in straitened times. Smooth or juice brands, such as Innocent, Tropicana and supermarket own label brands are well represented, but there are few light fruit RTD drinks similar BerryWhite; with those that area available either having added sugar, added fruit sugar, or are not organic.”
BerryWhite will seek to put its product into a PET (plastic) bottle as a replacement for its glass bottles. The plastic bottles will satisfy requirements where glass is not accepted, as well as opening access to the large and lucrative specialty to mainstream, which will help to incease revenues and profitablility.
All funds that BerryWhite receives will go towards development, marketing and sales support to launch the range of the company’s drinks in the PET bottle. To date over 80 investors have committed just shy of £200,000 to the young company. The extended campaign has over 3 weeks left. The offer is EIS eligible.
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