Assetz Capital Explains P2P Loan Pricing

P2PAssetz Capital, a UK based peer to peer (P2P) lending platform, has shared their approach to pricing their loans.  Assetz has raised over £40 million since their launch back in 2013.  Assetz Capital is part of the Assetz group of property and financial services companies that have grown profitably since 1999. The group currently has over 55,000 registered private investors and continually receives new investor registrations of 2,500 per month.

Assetz posed a rhetorical question asking what interest rate should a borrower pay on a P2P loan?  Posted by Managing Director Andrew Holgate, he states that presently there are two models in the market today.  Auction and Fixed Pricing.

In the Auction Model, potential investors view how risky a loan may be and then bid on a rate they feel is appropriate.  Once all of the bids have been collected the lowest ones to arrange the loan are utilized at the lowest possible rate.

Assetz Capital states that the auction model has some advantages:

  • Loans are more likely to fill – even if the prospect is not attractive, investors can set a high rate
  • Borrowers will get the lowest possible rate available at the time

Assetz CapitalAssetz Capital does not use this model as they prefer the fixed pricing approach.  They have a team of “lending experts” that have SME and property lending experience who decide the rate based off of their own risk analysis and then investors are asked to lend at the set rate.  Assetz Capital is of the opinion this is a superior approach because,

“The main flaw that we see is that interest rates can be affected by the number of investors on the platform and their experience in assessing risk.  In a perfect market, the cash investors have available is exactly equal to the loans on offer.  In this market, all loans are priced correctly as there is no competition between investors to get their cash invested.  However, the market isn’t perfect and there is always an imbalance between the cash investors have and the loans available.”

They also note that some inexperienced investors may bid too low on risky loans and their process evades this pitfall.  Obviously it is their objective to provide fair, accurately risk based interest rates where both borrower and lender believe their goals are met.

 

 



Sponsored Links by DQ Promote

 

 

Disclosure Quest

Reg A - Form 1-A Filings Beta

Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.

YTD: Jan 1, 2026 - Oct 25, 2026 vs Jan 1, 2025 - Oct 25, 2025

Share this graph
Number of Filings131Prior 126 +4.0%
Target Raise, Total$3.40BPrior $3.54B -3.9%
This YTDYear priorChange
Filings 131 126 +4.0%
Target raise $3.40B $3.54B -3.9%

Sponsored by the Crowded Media Group the leading digital news service covering the global Fintech Industry, including digital assets, crowdfunding, tokenization, and other innovations in capital markets. email us @CrowdfundInside

Source: DisclosureQuest. Initial Form 1-A only.

Created by Crowded Media Group

This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.

0 0 votes
Article Rating
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

1 Comment
Newest
Oldest Most Voted
 
1
0
Would love your thoughts, please comment.x
()
x
Send this to a friend