As previously reported, Chilango launched its aptly named Burrito Bond in 2014. The mini-bond security offered investors an 8% annual return over a four-year period. A record funding amount for the platform at the time, the company raised £2,160,000 from 749 investors. The offer also combined perks with the security as investors could benefit from discounted / free food at the chain’s outlets.
Co-founder of Chilango, Eric Partaker, recently revealed why the company decided to turn to equity crowdfunding for help:
“Investors make fantastic brand evangelists so we want to have as many on board as possible. With the bond the entry bar was £500 so it was accessible to fewer people, although we still attracted over 700 who are all very happy with the return on their investment following two dividends.”
“Funds raised to date include over 20 investments at £10,000 or higher. And that means we’ll be dishing out over 20Chilango Black Cards at the close of the round (so far!), entitling each investor to 1 free meal per week for the next 3 years!”
The additional funding will be used help finance a multi-year push to grow operations five times its present size. Partaker and Houghton hope to see 50 Chilango locations open over the next five years. An additional 20 sites are being considered in the UK and international opportunities, starting with Dubai, are being reviewed as well. The one million pounds will finance the first three new restaurants.
Chilango presently operates 9, soon to be 10, Mexican restaurants around central London and has won several awards for its food, including “No. 1 Mexican restaurant” in the Zagat Survey, “London’s Best Burritos” in Time Out, and “Best New Chain Restaurants Around the World” in Condé Nast Traveller.
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