Grouplend, Canada’s leading online lending platform, announced today that it has rebranding itself as Grow Financial. Since launching in 2014, the company’s model has evolved from marketplace lending to a fintech platform, using cutting-edge software and advanced data analytics to create revolutionary financial services that extend far beyond loans. Let it Grow!
“The name ‘Grouplend’ is no longer symbolic of the direction that our business is headed,” commented Kevin Sandhu, Founder and CEO of Grow. “Grow represents our commitment to building and nurturing technology-enabled financial services products to improve the lives of Canadians.”
As it transitions to Grow, the company will continue to operate its online lending platform as the anchor product of its offering. In addition to its new name, Grow announced the release of RateTracker, a new product that monitors an individual’s credit metrics on a monthly basis and sends an email or text with an updated personalized interest rate. The subscription is free and does not affect the individual’s credit score.
“A lack of transparency in the financial services industry has resulted in consumers’ inability to truly monitor their financial health. People end up overpaying because they don’t always know what they should be paying,” observed Sandhu. “RateTracker solves this. It can be used as a way to monitor your financial health every single month or as overdraft protection on your credit card. If you ever want to pay off your credit card balance instead of incurring high interest charges, you’re just a few swipes or clicks away from a loan at the rate that was quoted in your monthly update.”
In addition to serving Canadians, the Vancouver-based platform hopes the name change paves the way for Grow to partner with other leading Canadian financial institutions.
Sponsored Links by DQ Promote
Reg A - Form 1-A Filings Beta
Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.
YTD: Jan 1, 2026 - Nov 4, 2026 vs Jan 1, 2025 - Nov 4, 2025
Share this graph
Number of Filings134Prior 129 +3.9%
Target Raise, Total$3.45BPrior $3.59B -3.8%
This YTD
Year prior
Change
Filings
134
129
+3.9%
Target raise
$3.45B
$3.59B
-3.8%
Sponsored by
the Crowded Media Group
the leading digital news service covering the global Fintech Industry, including digital assets, crowdfunding, tokenization, and other innovations in capital markets. email us@CrowdfundInside
This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.
Crowdfund Insider is the leading news website covering the emerging global industry of disruptive finance including investment crowdfunding, Blockchain, online lending, and other forms of Fintech.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it and agree to our terms of service.
Grouplend, Canada’s leading online lending platform, announced today that it has rebranding itself as Grow Financial. Since launching in 2014, the company’s model has evolved from marketplace lending to a fintech platform, using cutting-edge software and advanced data analytics to create revolutionary financial services that extend far beyond loans. Let it Grow!“The name ‘Grouplend’ is no longer symbolic of the direction that our business is headed,” commented Kevin Sandhu, Founder and CEO of Grow. “Grow represents our commitment to building and nurturing technology-enabled financial services products to improve the lives of Canadians.”
“A lack of transparency in the financial services industry has resulted in consumers’ inability to truly monitor their financial health. People end up overpaying because they don’t always know what they should be paying,” observed Sandhu. “RateTracker solves this. It can be used as a way to monitor your financial health every single month or as overdraft protection on your credit card. If you ever want to pay off your credit card balance instead of incurring high interest charges, you’re just a few swipes or clicks away from a loan at the rate that was quoted in your monthly update.”
