Update: London Restaurant Chain “M” Surpasses £1,350,000 Funding Goal Less Than Two Days on Seedrs

Less than 48 hours after launching its equity crowdfunding campaign on Seedrs, London-based restaurant chain “M” has successfully secured its initial £1,350,000 funding goal thanks to nearly 120 investors. The funds from the initiative will be used for its new M Social restaurant along with build and open a 50 cover M Den Private Member Lounge, which will be located in the basement of the chain’s flagship restaurant, M Threadneedle St.

As previously reported, M opened M Threadneedle Street, in November 2014 and opened its second venue, M Victoria Street earlier this year. Since its launch just two years ago, the chain has received the various awards including Best Use of Technology The Cateys 2016, Best Young Chef UK & Ireland 2016, San Pellegrino Awards, Best for Steak and Seafood, Tatler Restaurant Guide., Best New Restaurant, Harpers Awards, Top 15 UK Healthiest Restaurants, Men’s Health ‘Epicure., Best UK Sommelier, Zack Charilaou Harpers Awards, and ‘Diner Choice’ Award 27 times Winner, Open Table (since 2015).

The company stated:

“Our first ‘M Social’ venue is expected to be a new 100 cover ‘Butlers Wharf’ style building, complete with a riverside view and outside terrace. The proposed venue sits directly opposite a mainline station, is ideally positioned to serve daily commuters & become a genuine ‘Home from Home’ for residents, visitors and local businesses.”

Those who invest in the campaign will receive the following rewards:

• £200- £999: 10% discount at M until January 2019 and a copy of Executive Chef Michael Reid’s M: a 24- Hour Cookbook.
• £1,000 – £9,999: 15% discount at M until January 2019, a copy of Executive Chef Michael Reid’s M: a 24- Hour Cookbook and free membership of M DEN, our luxury private members lounge.
• £10,000: 25% discount at M until January 2019, a copy of Executive Chef Michael Reid’s M: a 24- Hour Cookbook, free membership of M DEN, our luxury private members lounge and, 15% off online wine purchases.

The campaign is set to close in December.