Update: Loyalzoo’s Third Seedrs Campaign Overfunds

Retailer loyalty App Loyalzoo has successfully secured its third Seedrs campaign’s £240,000 funding target. In 2014, Loyalzoo raised £204,000 on Seedrs in less than two weeks, its funding goal of £120,000 was easily secured in less than 24 hours. The company then returned to Seedrs in 2015 and captured over £250,000 (originally seeking £170,000).

As previously reported, Loyalzoo App replaces the old school plastic loyalty cards with a consolidated app. It is targeting independent restaurants and retailers; it is said to enable merchants to boost sales from existing customers up to 8% – without impacting margins. Recently, the company announced the launch of its new handsfree marketing feature, which enables companies to send targeted marketing messages to customers, segmented according to their purchasing behavior. It was revealed:

“Using complex mathematical calculations, the system identifies specific customer-types and ensures delivery of appropriate targeted messages.  Whether it is new users, high spenders, returning customers or those who have not visited for some time, the appropriate message or offer is delivered automatically, all for a low monthly cost.”

Loyalzoo CEO, Massimo Sirolla, recently shared:

 “For small businesses marketing can be time consuming, costly and sometimes just non-effective.  With this in mind we wanted to invent a feature that provides a new twist on “set and forget” marketing and will revolutionise their approach. Meanwhile, it allows business owners to focus on what they do best – running their business.”

Funds from the latest Seedrs initiative will be used for the following:

• To recruit a sales/partnership manager in the USA, which will be supported by a member of the London team moving to work with him/her;
• To hire an additional software developer (up from the current 3) to accelerate our deployment across popular POS platforms;
• To consolidate the London team with an additional marketing person.