Less than one year after raising £398,390 on Seedrs, London-based Oppo Ice Cream has returned to the equity crowdfunding platform. The company’s latest initiative has already secured its initial target of £150,000 and is now nearing £225,000 thanks to more than 200 investors.
The luxury ice cream brand has created ice cream with fewer calories than an apple. It contains 60% fewer calories than regular ice cream due to ingredients such as coconut oil, stevia leaf, and fresh milk. All three of the Oppo’s flavors (Madagascan Vanilla, Mint Choc Swirl, Sated Caramel) each has a superfood boost. The ice cream is now sold in approximately 1100 locations, which includes Waitrose, Whole Foods Market, Budgens, Holland & Barrett, and Cocado.
In 2015, Oppo Ice Cream became the “most overfunded” offer ever through its first campaign on Seedrs. Setting out to raise £100,000, the company raised more than 3x that goal and then returned once again to Seedrs to do a follow-on round earlier this year, Oppo smashed through its £150,000 target in about 6 hours. During a recent interview with Crowdfund Insider, founders Charlie and Harry Thuillier, revealed why they decided to use the crowdfunding method:
“Back in November 2014 and just 2 months’ old, we were on the lookout for our first round of investment. We had actually already been offered our asking price from a venture capitalist, but at the time it just didn’t seem right. At this time, luck struck. Whilst handing out some samples in the café below my flat, one of the customers took a tub, had a taste and then told me not to move anywhere, she’d be back soon. She had taken the samples to her husband who happened to be Seedrs CEO, Jeff Lynn! Jeff opened up the world of crowdfunding to us.
“Two record-breaking crowdfunds later (January 2015 and February 2016), we’re positive that we made the right choice. We now have over 750 investors. These are 750 people who have an active interest in contributing to our success. They have been invaluable in a number of ways, from helping us with our marketing, to providing advice, and even giving feedback on new ideas, branding and propositions. We’re thrilled to have 750 people who are joining us on, as well as shaping the Oppo journey.”
Funds from the new campaign will be used to continue Oppo’s growth and development.
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