Just a couple weeks after launching its fourth equity crowdfunding campaign on Crowdcube, London-based rice brand, Cauli Rice, also known as Fullgreen Ltd., has successfully secured more than £1.1 million from nearly 750 investors.
Cauli Rice notably offers a low calorie and low GI rice replacement, with 80% fewer calories but with the same taste as white rice. The brand stated its patented technology is designed to keep vegetables fresh for up to 12 months without preservatives or additives. It also claimed 1.2 million pouches were sold in during its first year, with listings in over 2800 supermarkets, and considers itself the fourth largest growth in the rice category.
“Cauli Rice is the world’s first long-life, rice alternative made from cauliflower and protected by a global patent. It has up to 85% fewer calories than rice and counts as 1 of your 5 a day. It is ideal for people wanting to cut down on carbs to lose weight or to minimize risks of diabetes, coronary heart disease and obesity related illnesses.”
Cauli Rice received various awards, including The Grocer’s “Product Launch of the Year” for Rice, Pasta & Noodles beating market leaders Uncle Ben’s and Tilda; “Top 3 UK Startups” in Richard Branson’s business competition, Pitch to Rich; and named “British Food Pioneer” by DEFRA. Cauli Rice was also launched in Tescos, Waitrose, ASDA, Whole Foods Market and with wholesalers.
In a recent update, the Cauli Rice released its Fullgreen Ltd Business Overview found below.
Funds from the latest campaign will be used to launch two new product ranges and begin to export to the U.S along with other key countries.
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