Less than one week after launching its equity crowdfunding campaign on Crowdcube, Cool Cold Brew has successfully surpassed its initial £100,000 funding target from nearly 150 investors.
As previously reported, Cool Cold Brew was launched in 2010 by founder, Joe Devereux-Kelly, to create a range of healthier, no added sugar chilled coffee drinks to the market. The company’s range includes:
- Black: A clean and refreshing natural and sugar-free chilled equivalent of an Americano.
- Milk: A smooth and refreshing low fat and no added sugar combination of cold brew coffee and British semi-skimmed milk.
- Chocolate: Adding a hint of cocoa to the Milk flavor, this Chocolate flavor helps the Mocha meet the summer with low fat and no refined sugars.
- Coconut: Vegan approved, 100% natural super Coconutty cold brew containing no added sugar.
Devereux-Kelly stated:
“If you look at the current range of ready-to-drink chilled coffees, the average product contains over 19 grams of sugar, that’s the equivalent of 4.75 teaspoons and most of the products are highly unnatural. We’re not compromising on taste or sweetness either, our range has been developed for the quality coffee flavour and with just 4.2 grams of naturally occurring sugar on average per carton across the range. The pricing point, branding, health advantages and on-the-go nature of Cool Cold Brew makes it a chilled coffee drink for everyday enjoyment and retailers are already showing great interest.”
Funds from the Crowdcube campaign will be used to bring the new range to market and grow the Cool Cold Brew brand. The funding round is set to close at the end of August.
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