Veggie Chip Brand Emily Crisps Quickly Nears £1 Million Funding Target on Seedrs

UK-based healthy snack brand Emily Crisps is now seeking £1 million through its equity crowdfunding campaign on Seedrs. Founded in 2013 by Emily Wong and Ale Ascani, Emily Crisps’ main goal is to change the way people eat for the better, and more importantly, the tastier. The company is gluten free, kosher certified, and free from all additives and preservatives.

“Life is too short for empty calories and fad diets, and eating, like all great experiences in life, should always be a joy even when we’re on the go. Made using only the best whole fruit and veg using an innovative low temperature pressure cooking method, our crisps are probably one of the crunchiest and tastiest ways to get 1 of your 5 a day. Our products are also gluten free, vegan, kosher and halal certified.”

The company’s fruit crisps made its debut in the UK just four years ago and secured listings with retailers such as Harrods, Whole Foods and distributors such as Marigold, DDC and Cotswold Fayre. In 2016, it was named Women’s Health & Fitness Healthy Food & Drink Award winner and Quality Food AwardWinner of the Small Producer Category.

“We passionately believe that eating healthier and more conveniently should never involve compromising on taste or accepting yet another heavily processed snack that has been smashed, mashed, extruded or popped.”

Funds from the Seedrs campaign will be used for the following:

  • Staff costs: 30%.
  • Marketing activities: 70%.

The company then added:

“We’ve reached a critical stage in the UK, having secured major listings and establishing cross channel national distribution. The challenge now is to make a significant investment in growing rates of sale, market share and penetration by professionalising the team and investing more significantly in marketing activities such as sampling, events and trade shows, especially in support of our new sweet potato sticks line which offers a more mainstream proposition which will be the engine for the growth of the business. We have recently appointed an industry leader as our new Marketing Director who is an expert in shopper insight, experience and category management to drive the strategy and execution.”

Since the launch, Emily Crisps’ campaign has successfully raised more than £990,000 from 200 investors. It is set to close later this Fall.


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