KBC has teamed up with Personetics, the international provider of financial-data-driven personalization and customer engagement solutions for financial services.
As mentioned in the announcement, the firms will be working cooperatively to offer multi-lingual, proactive, data-driven solutions “to increase customer engagement on KBC’s mobile application to meet customer needs.”
Personetics AI models use customers’ financial data to “automatically configure and categorize all transactions, simplifying and greatly improving the user experience.”
The update also noted that Personetics offers KBC with a powerful Engagement Builder Platform, “Engage,” to enable KBC to “modify existing and create ongoing insights and recommendations for customers.” As a result of implementing Engage, KBC saw a clear “rise in engagement, including high opt-in and session use above industry benchmarks with a +90% satisfaction rating.”
“Exceeding customer expectations of KBC Mobile is what excites our team. One way of achieving this is through saving time & money. For example: getting a quick heads-up to check if a double payment was intended,” stated Karin Van Hoecke, GM (Digital) Transformation and Data, RBC.
Karin added:
“Or a notification when you received a payment, in the likes of a tax return. Each time we are able to provide such relevant information, it may give a small, but tangible benefit to the customers’ life and add to his or her personal financial insight. Personetics is helping us achieve that type of relevance.”
“Personetics’ Engage solution provides us with both flexibility and scale. With their broad catalog of proven valuable and relevant insights, we could develop and extend our PFM solution much quicker than if we would have built everything from scratch ourselves,” added Jurgen Indekeu, Policy Advisor for Mass Retail segment at KBC
Jurgen further noted:
“In addition, we also benefitted from Personetics’ extensive hands-on experience with their banking customers. With Personetics’ brand-new Engagement Builder, we received a powerful tool that provides us with even more flexibility than before. It will allow us to design custom insights without the need to develop them manually. This will help us to differentiate our PFM solution from those of our competitors.”
David Sosna, CEO at Personetics, said that KBC’s usage numbers show us that clients are “hungry for relevant, succinct information about their finances.” David added that “when their bank-insurer delivers that information through customized, helpful insights, they’re much more likely to engage over time.”
The partnership agreement between Personetics and KBC is “projected further to validate KBC as a leading European Financial Institution.” As mentioned in a release, the additional services and functionalities are set to be introduced in the coming months, with KBC adding Personetics functionality for their SMEs customers to “strengthen KBC’s personalized engagement offering across the board.”
