Crunch, an Online Accountancy Software Platform for Small Businesses, Acquires £672,965 via Seedrs

Crunch, an online accountancy software & service platform for freelancers and small businesses, has secured 112% (£672,965) of its £600,002 target from 272 investors (at the time of writing) via Seedrs with 2 days left in the firm’s crowdfunding campaign.

Based in Brighton, United Kingdom, Crunch operates in the Finance & Payments sectors (Digital Mixed B2B/B2C). Incorporated in December 2007, the company reports a £15M pre-money valuation, a £4.7 share price, Type Equity, Tax Relief, EIS.

Here are the key business highlights shared by the company:

  • Disrupted accountancy industry with software and service in 2009
  • Launched V2 of our scalable Tax & Accountancy platform in 2020
  • 70,000 community / 20,000+ software users / 10,000 paying members
  • eBay Europe founder Michael Van Swaaij is Crunch’s Chairman

The key features include: Secondary Market; Seedrs nominee min. £14.10 +.

As noted by the company:

“We believe everyone deserves a life where they love what they do. We delight in empowering self-employed individuals to create the life they want and build a business to support it. Our super slick software means that small businesses don’t need an accountant at all. No more chasing calls or unread emails – with Crunch, you don’t need a traditional accountant. This presents a huge cost-saving and allows freelancers, contractors, and small business owners to stay in control of their finances.

They added that if you are “in need of further support, we have experts on tap.” They also mentioned that they are “the next generation of SAAS; software AND service – the best of both worlds.”

The firm also noted:

“Even better, you can join us for FREE. Our revolutionary Crunch Free package allows you access to Open Banking, invoicing, and accounting services, so you can get back to doing what you love without the hassle of expensive accountant’s fees. No hidden fees, no trial periods – we’re free forever.”

While sharing their monetization strategy, the Crunch team noted:

  • Direct: Software and Service sales “of Sole Trader Pro, Limited Company Pro, Limited Company Premium, and the Small Business package.”
  • Upgrades to Crunch Free: Software add-ons, “bite sized services like ‘Ask an Accountant’ and upgrades to the software and service products.”
  • Partner sales for complimentary products “like Crunch Mortgages, Insurance, Investments and Pensions, as well as other partners.”
  • Payments commission – from payments links “in Crunch Invoices via a payment partner like Stripe.”

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