Upside, which is focused on empowering a new type of retail investor, “one who is connected, informed, confident and intentional,” has secured 76% (£1,530,827) of its £2,000,004 target via Seedrs from 97 investors with 24 days left in the firm’s crowdfunding campaign.
Located in London, UK, Upside operates in the Finance & Payments sectors (Digital B2C).
Incorporated in February 2018, the firm reports a £24M pre-money valuation, Equity offered is 7.69%, a £8.67 share price, and Tax relief N/A.
Here are notable business highlights shared by Upside:
- Android and iOS app launched with growing user base.
- Strong management team with experience in scaling businesses.
- Partnership with professional research houses providing insights.
- Partnership with 7 top tier university investment societies.
Key features include Secondary Market; Seedrs nominee min. £17.34 +.
As noted by the firm’s management, these are exciting times for retail investors. Investment and trading apps have “opened the world of investing, but they don’t always provide the knowledge needed to succeed or a safety net if you fail.”
The company added:
“Upside is a smart investment ecosystem and app, that develops, harnesses and maximises the skills you need to become an expert investor. We believe that trading is the midpoint of an investment journey, not the start. Our app helps users discover stocks, create a bespoke insight feed covering indicators, insights, news and more so they can keep on top of the stocks they’re most interested in.”
They also mentioned:
As knowledge is built up over time, users can build Ideas and share them with the community. Our Portfolio Builder is where we show you how to put these Ideas together in a way that suits your risk appetite and investing style. When you are happy, you trade.
The team at Upside acknowledges that investing is complex but it doesn’t have to be so difficult.
While sharing their monetization strategy, the company noted:
Upside has several future revenue streams which will “come into play” in the coming months:
1. Subscription fees: a. £1.99 b. £4.99 c. £9.99 d. £49.99 e. £299.99
The company explains that these are monthly fees, that will “allow users greater functionality depending on the ‘tier’ of payment.”
This will include: Faster (live) pricing, Greater analytics & insights, Multiple Portfolio, Risk Dashboard, Trading/implementation costs.
2. Transaction fees:
As noted by the firm:
“Once we launch the Marketplace, users on the ecosystem are able to sell their ideas and portfolios. The more accurate an idea or portfolio, the more the reward. Upside will take a percentage fee from each transaction based on a users rank and on the size or duration of a portfolio or Idea. (spread based fee).”
3. Upside Coins:
The company added:
“Upside is to launch in app-coin which users will be able to earn and spend in-app, these coins will allow users an activity-based incentivisation while lowering ‘real world’ costs to Upside (i.e. payment to users may be made using coins).”
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