Buildiro, a metasearch engine and aggregation site for “locating and purchasing building supplies,” has acquired 76% (£228,833 ) of its £300,001 target from 55 investors via Seedrs (at the time of writing) with 28 days left in the firm’s crowdfunding campaign.
Based in London, UK, Buildiro operates in the Home & Personal Digital (Mixed B2B/B2C) sectors. Incorporated in September 2019, the firm reports a £3.1M pre-money valuation, Equity offered 8.88%, and a £0.88 share price (Tax relief N/A).
Here are the key business highlights shared by the firm:
- First-to-market solution of building supplies e-commence platform
- Affiliate deals with 34 of UK’s top home improvement retailers
- Averaging £19,000 GMV per month; year-to-date turnover £235,000*
- Total website visits since launch: > 200,000
Key features: Secondary Market’ Seedrs nominee min. £10.56 +.
As noted in the update, the United Kingdom has over 250,000 small construction firms and home improvement retailers, and the sector does “more than £15 billion in annual sales.” But despite the UK’s large market size, builders and DIY enthusiasts “have no easy way to shop for building materials and tools online, while online and offline stores rarely provide real-time information about stock availability.”
Buildiro was created to address these gaps, the update explained.
Buildiro.com is “a construction materials metasearch engine that allows tradespeople and DIY enthusiasts to locate and purchase building supplies online in minutes.” Just like Amazon for books or Skyscanner for travel, Buildiro.com “aggregates retailers’ real-time inventories into a single online platform, saving users time and money.”
Buildiro was established by company CEO Luke Polach. The idea for Buildiro.com “was born in 2016, when Polach, operating a small construction firm in North London, experienced first-hand the challenges of managing a cost-effective materials supply chain.”
Buildiro.com uses “an affiliate marketing program, connecting the platform with e-shops of participating merchants to facilitate direct referrals to partner sites. In return, Buildiro earns a small commission for every purchase completed.”
As noted by the firm
“Similar monetization strategies have been used successfully by retail giants such as The Wirecutter, one of the web’s top product search and recommendation services.”
The company also shared:
“Thirty-four of the UK’s leading home improvement retailers are already part of the Buildiro affiliate program. These include B&Q, Wickes, Tooled-UP, Walls & Floors, Leyland, Plumbworld, Robert Dyas, Make My Blinds, and Lights.co.uk, as well as founding merchant members JMD Building & DIY Supplies and Lakedale Power Tools.”
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