I Hate Receipts (IHR) this week announced the launch of its Merchant Alliance Network which gives retailers, brands and technology partners the ability to provide item-level purchase details in a completely contactless receipt. By accessing I Hate Receipt’s newly launched SDK, alliance partners can now engage with and stay connected to customers well beyond the cash register through consumers’ mobile devices.
“Since the onset of the pandemic and even in the post-pandemic world we live in, merchants and brands have struggled to match the efficiency of online shopping in the physical retail world,” said Ryan Greene, founder and CEO of I Hate Receipts. “We believe that by providing contactless receipt capabilities to our Merchant Alliance Network, we can improve the in-store and omnichannel experience, while also empowering every consumer with all their purchase data in one easy-to-use app.”
“The I Hate Receipts Merchant Alliance Network is an essential building block in creating an ecosystem where merchants and brands can optimize engagement with current and prospective consumers,” said Doug Buurman, VP of business development at 4thID, an Internet of Things payments platform. “I Hate Receipts is bringing insight into customer purchase behavior in a way that protects privacy while revolutionizing brand targeting and promotions.”
Merchants, banks and other fintech providers who join the Merchant Alliance Network will receive Merchant SDK access. Using this SDK will enable them to offer a customized, branded receipt wallet for consumers to store and track in-store and online purchases. The included APIs are available for mobile and web developers and provide an interactive high-resolution receipt directly from the merchant’s platform to the consumer’s mobile device, eliminating the need for paper or emailed receipts.
This new alliance program will further expand adoption of the I Hate Receipt app and strengthen the connection between the consumers using the app and their favorite merchants and brands.