PwC Hong Kong announces the signing of a collaboration agreement with TerraZero Technologies, Inc.
With offices in Vancouver and Los Angeles, TerraZero brings together specialists and entrepreneurs “from blockchain, web3, design, programming, entertainment, marketing and finance backgrounds.”
PwC and TerraZero are “devising a go-to-market strategy to help businesses across all sectors attain, reclaim and invite new audiences and to engage with them in new ways through immersive 3D experiences.” The two firms will “collaborate to market each other’s services to companies in Hong Kong looking to create experiences across a variety of metaverse platforms.”
PwC will “work with TerraZero to explore new ways in which companies can build privately hosted metaverse experiences.” These will “have the enterprise level safety, privacy and security features that big brands need in order to interact and transact with their customers in ways that build trust with users.”
Peter Brewin, Partner, PwC Hong Kong, said:
“In addition to creating engaging experiences for customers and delivering sustained outcomes, it is important that companies can manage the risks around user privacy, data security, cyber, payments, tax and financial crime. TerraZero’s solutions, combined with PwC’s digital expertise in these areas, provide a tool kit for businesses to build experiences that their users can trust.”
Guy Parsonage, Partner, PwC Hong Kong, remarked:
“This is a superb step into the metaverse for PwC Hong Kong and TerraZero together. It enables us to take full advantage of the amazing experiences that can be created with the technology.”
TerraZero CEO Dan Reitzik added:
“TerraZero’s strengths are in creating engagement, community and usability solutions which bridge the real world and the metaverse. We are particularly excited about both decentralised metaverse worlds and what TerraZero is creating for private environments: where companies, entrepreneurs, artists and content creators of all kinds can safely conduct transactions and KYC processes, manage their brand IP, and more – all within an environment which brands can completely control themselves. This is the vision we will follow as the metaverse continues to grow and major entities enter the space.”
As noted in the update, TerraZero Technologies Inc. is “a vertically integrated metaverse development group and leading web3 technology company specializing in helping brands create immersive experiences.”
The company’s metaverse-agnostic vision is “to develop and implement products and services with scalable commercial applications to flourish engagement across gamified experiences where enterprise- level businesses, metaverse platforms, and web3 creators can seamlessly bridge and actionably grow their virtual world and the physical world endeavours together as one.”
TerraZero owns digital real estate “for brands to establish presence in existing virtual worlds and can also offer brands their own private worlds to provide offices and services to those interested in the metaverse.”
Furthermore, TerraZero “acquires, designs, builds, and operates virtual assets and solutions to monetise the metaverse ecosystem.”