In yet another step towards democratizing access to the world of cryptocurrencies in Latin America, Nubank (NYSE: NU) announced two more digital currencies as part of the Nubank Cripto experience, currently “available to more than 67 million of customers in Brazil.”
Launched in May “with Bitcoin (BTC) and Ethereum (ETH) as options, the platform now also has Polygon (MATIC) and Uniswap (UNI) on the shelf.”
Since its launch, Nubank Cripto has “registered around 2 million users who have bought cryptocurrency through the Nubank app at least once.”
To make the access easier for people interested in starting their journey in the crypto world, Nubank developed the experience “based on attributes such as simplicity, security and accessibility.”
It is possible “to purchase fractions of the available digital currencies from BRL 1.00 (one real), which are guarded by Paxos, a leading provider of blockchain infrastructure that guarantees the global protection of customer assets by the main regulators of digital assets.”
In addition to the possibility of buying cryptocurrencies, the Nubank Crypto section in the Nubank app also “contains Crypto School, which brings a series of educational content about the world of digital currencies.” There, the customer “has access to articles that explain volatility, crypto use cases, and even explanations of some of the main cryptocurrencies, including the newly available Polygon and Uniswap.”
While Polygon combines speed (it allows more than 65,500 transactions per block), “which means fewer queues and a consequent reduction in fees, Uniswap stands out for being one of the first and most important decentralized exchanges (DEX) in the world.”
That is, Uniswap is “like a digital platform through which it is possible to sell and buy digital assets, such as tokens, NFTs, and cryptocurrencies themselves.” Both Polygon and Uniswap run “on the Ethereum network.”
In another update, it was noted that Nubank reached “the first position in internet searches about financial institutions related to the FIFA World Cup™.”
The company is also “in the top ten of sponsorship recall of the tournament, as an Official Regional Supporter for the first time, reaching over 90 million people from June to December.”
In social media, the company’s efforts “were focused on engaging the public through posts that were in tune with what was happening at each moment – both in and outside of the field of play, including organic buzz generated on the internet.”
Nu took influencers to Qatar “through a partnership with NWB (the largest digital sports network in the country) and further increased its online presence by partnering with Casimiro, the largest sports streamer in the world and who broke the record of the live stream with the highest number of simultaneous views on YouTube during the match Brazil x Serbia.”
