LondonLink, which claims to be an established Crypto brokerage focused on curating risk-adjusted returns for “smart-money,” has so far raised 92% (£324,390) of its £350,000 target from 96 investors, with 25 days left in the firm’s crowdfunding campaign, carried out via Seedrs.
Located in London, United Kingdom, LondonLink operates in the Finance & Payments (Digital Mixed B2B/B2C) sectors. Incorporated in November 2018, the firm’s investment summary is as follows: Type Convertible; Discount 30%; Share price N/A; Tax relief N/A.
Business highlights are as follows:
- Brokering crypto since 2013
- Trading: £55m+ volume over 52k+ trades
- Users: 11k+ Users with 57%+ User growth
- Market: £35bn TAM with a forecasted CAGR of 14.36%
Key features: Secondary Market; Seedrs nominee min. £10.00 +; Direct investment min. £25,000.00 +.
As noted in the update, LondonLink aims “to become the dominant brokerage for smart money to trade and manage crypto assets.” Their mission is “to improve the risk-adjusted return of crypto asset investing to deliver higher performance for smart money.”
As explained by the company, brokers exist “for most assets and LondonLink generates revenue by arbitraging the ‘spread’ between institutions and retail clients.”
They get institutional pricing “for crypto assets and charge a premium for delivering value-added services to a retail client base.” They explain that they “buy wholesale and sell retail.”
The company adds that they think Crypto is “becoming mainstream and that the early majority is entering the market.” They believe “that the ‘smart money’, ‘early majority’ seeks risk-adjusted returns rather than outright risky assets.”
Across other disruptive industries, research “suggests that the key to crossing ‘the chasm’ and making the asset class suitable for the ‘early majority’ is reducing risk and complexity.”
According to theory, the early majority segment of any disruptive market “is typically 2x the size of the ‘innovators’ and ‘early adopters’ phases.”
On average, each user generates £74 of Annual Revenue (AR). They grow revenues “by adding users and increasing our AR per user over time.”
In the trailing 12 months, their user base has “grown by 57% which they think is a big success.”
In the next 12 months, they aim to expand their Serviceable Addressable Market (SAM) “by launching self-serve trading and custody of customer assets.”
Some voices in the industry “suggest only 1% of crypto users are capable of self-custody.”
By offering custody they believe they will “open up access to a large addressable market.”
Leads become customers “when they register on our site.” You can try it for yourself here.
LondonLink’s user base has reportedly “grown organically but now we plan to grow it faster with outbound sales and marketing.”
Their go-to-market strategy is as follows:
Now they “seek capital from investors to accelerate their plans to grow their user base and therefore, their revenue stream of crypto asset exchange.”
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