Peer Lending Platform Dealstruck Appoints Chief Financial Officer, Chief Marketing Officer and Chief Strategy Officer
Peer to peer lending platform Dealstruck has added to its senior leadership team to help manage the company’s rapid growth and to execute on its corporate expansion initiatives. The Dealstruck lending marketplace connects profitable, small- and medium-sized businesses (SMBs) with credit solutions funded by individual and institutional accredited investors.
Effective immediately, Jim Burke is the company’s Chief Financial Officer (CFO), Alexandra Chrisman is Chief Marketing Officer (CMO) and Candace Klein is Chief Strategy Officer (CSO). These three financial industry veterans will enable Dealstruck to expand its focus on several key areas of its business to continue its rapid growth.
Burke has more than 25 years of experience as a CFO, primarily in financial services. He has held CFO positions at Five Point Capital, Capital Partners and at Mitsui Vendor Leasing. Prior to Mitsui, he was CFO for various operating units at Bank of American and Security Pacific Corporation. At Dealstruck, Burke is responsible 
for all finance and accounting functions.
Chrisman has more than 15 years of experience in BtoB and BtoC marketing leadership. She was previously vice president of acquisition marketing at Vistage, where she was responsible for the company’s multi-channel marketing strategy aimed at growing the company’s C-level marketing base at double-digit growth rates. Prior to Vistage, she held leadership roles in marketing, sales and business development at LoanDepot, LendingTree, E*TRADE 
Financial and LoansDirect.com. At Dealstruck, Chrisman is responsible for leading the company’s overall branding and customer acquisition and retention strategies.
Klein is an attorney and an entrepreneur who co-authored the initial legislation that led to the JOBS Act, legalizing crowdfunding for securities in the United States, and is the founder and former CEO of Bad Girl Ventures and SoMoLend. Klein continues to practice law as Of Counsel at Ellenoff, Grossman and Schole, LLP and serves as general counsel for Women Investing in Women, a global NGO focused on increasing access to capital for female entrepreneurs and access to capital markets for female investors. At Dealstruck, Klein is responsible for operational infrastructure creation and building distribution partnerships.
“We’re enthusiastic about these new hires and look forward to leveraging Jim’s, Alex’s and Candace’s tremendous leadership talent as we execute on our strategic vision,” said Ethan Senturia, Dealstruck co-founder and CEO. “Dealstruck has begun delivering on our mission to help set growing, profitable small businesses on the path to becoming bankable. I’m glad to be surrounded by these financial industry veterans who share a passion for assisting businesses in accessing growth capital. Their vast industry experience will help us further differentiate Dealstruck in the growing crowdlending space.”
“Dealstruck stands out among other P2P lenders by doing what other lenders are unwilling or unable to do-by moving down market,” said Burke. “I’m happy to join the company’s senior management team alongside Alex and Candace to help Dealstruck expand its leadership in the alternative lending space.”