Baubax, an apparel brand from Chicago, recently launched a crowdfunding campaign on Kickstarter to raise only $20,000 for the TRAVEL JACKET. Within a week and a half, the project not only surpassed its initial goal, it has captured well over $1 million thanks to nearly 6,500 backers.
So, what makes the TRAVEL JACKET is popular? The Baubax team revealed the jackets have 15 features that makes it perfect for those traveling. Such features include a neck pillow, earphone holders, eye mask, phone pocket, drink pocket, microfiber cloth, sunglass pockets, blanket pockets, and even a portable charger pocket.
The jacket is available in four styles for both men and women, which are Sweatshirt, Windbreaker, Bomber, and Blazer. Yoganshi Shah, founder and chief design officer of Baubax, stated:
“No one wants to carry a big goofy neck pillow when traveling. All of our jackets include an inflatable pillow that’s discreetly tucked away in the hood. This innovative valve technology allows the consumer to inflate a neck pillow in just two seconds and deflate with a simple press of a button.”
Co-founder and CEO of Baubax, Hiral Sanghavi, explained:
“I’ve always found traveling cumbersome and harder than it should be – from fumbling around at security, to trying to find a pen for customs forms, to holding a drink when my tray table is occupied by a laptop. I knew there had to be a better way so we have designed clothing to solve each and every problem out there and give travelers everything they need in one jacket.”
He also told Mashable:
“I think we are solving the right problems. Travel jackets have been out there since years, but none of them have solved all the problems. Basically we are disrupting the market.”
Through the Kickstarter campaign, TRAVEL JACKET can be pre-ordered starting at $89. Estimated delivery date is November 2015.
The campaign is set to close on September 3rd.
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