With Lumo set to launch its new Kickstarter next week, founder Lucy Bariner recently shared details about the company’s development and UK’s cycling industry.
As previously reported, LUMO designs jackets and bags for cyclists that subtly incorporate ultra-high brightness LEDs. These lights are waterproof, washable and powered by a detachable USB-rechargeable battery unit. They are completely concealed until they are switched on, then visible from up to 400 meters when illuminated. LUMO also uses quality fabric technology and cycling-friendly design with the aim of ensuring that cyclists are kept dry, their temperature is moderated, and they are comfortable riding their bike. Currently, the company has a patent (number 1414215.2) pending on its system.
During her interview Lucy shared:
“We design for cycling as a part of everyday life, so our LUMO range needed to reflect that. Having cycled to work for years, we knew the problems commuters faced when choosing what to wear. The tipping point was when Doug got knocked off his bike for the second time on his commute by a driver who hadn’t seen him, and realised that his vanity was coming before his safety in that he still could’t bring himself to wear hi-viz clothing. We set out to create a brand that combined style, visibility and function – on and off a bike.”
She went on to discuss how popular cycling is in the UK:
“In the UK, more people are getting out on bikes. The growth of cycling as a sport but also as culture and a way of life is really encouraging. The results of Team GB in Rio has once again put cycling into the public limelight and will surely have a positive effect in inspiring the nation to get out on their bikes.”
In regards to Lumo’s growth over the last year, Lucy added:
“For LUMO, 2016 has been a year of establishing ourselves in the urban cycling apparel market, which if our growth, media reviews and customer testimonials are anything to go by I think we have certainly done. We are so excited about the next few months for the brand and think the highlight of 2016 is yet to come. That’s two highlights plus one that hasn’t happened yet, sorry!”
Lumo’s new Kickstarter is set to go live on September 13th.
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