Retailer loyalty App Loyalzoo announced on Tuesday the launch of its new handfree marketing feature. This news comes just as its third equity crowdfunding campaign on Seedrs nears its £240,000 funding target.
Loyalzoo App replaces the old school plastic loyalty cards with a consolidated app. It is targeting independent restaurants and retailers, it is said to enable merchants to boost sales from existing customers up to 8% – without impacting margins. In 2014, Loyalzoo raised £204,000 on Seedrs in less than 2 weeks, its funding goal of £120,000 was easily secured in less than 24 hours. The company then returned to Seedrs in 2015 and raised over £250,000 (originally seeking £170,000).
The company revealed the handsfree marketing feature enables companies to send targeted marketing messages to customers, segmented according to their purchasing behavior. It was noted:
“Using complex mathematical calculations, the system identifies specific customer-types and ensures delivery of appropriate targeted messages. Whether it is new users, high spenders, returning customers or those who have not visited for some time, the appropriate message or offer is delivered automatically, all for a low monthly cost.”
Loyalzoo CEO, Massimo Sirolla, explained:
“For small businesses marketing can be time consuming, costly and sometimes just non-effective. With this in mind we wanted to invent a feature that provides a new twist on “set and forget” marketing and will revolutionise their approach. Meanwhile, it allows business owners to focus on what they do best – running their business.”
Speaking about her experience with Loyalzoo, Cynthia Monette, owner at Avena Integrative Medical Centre of Putnam, Connecticut, added:
“Loyalzoo has been absolutely wonderful! It’s a lot less of a hassle than our previous system since the customers do not need to remember a card. It’s wonderful! It works great with our office and store, we are so happy to have found this system!”
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