Coolest Cooler Kickstarter Re-Do Delivers Incredible Crowdfunding Success

Coolest Cooler Orange

The Coolest Cooler crowdfunding campaign is funding now on Kickstarter.  The campaign blasted past the $50,000 target on day two of the campaign (the project launched on July 8th).  Today the project stands at over a whopping $533,000 supported by almost 3000 backers.  At this velocity it should easily reach the million dollar crowdfunding club.  That is pretty amazing.  The concept is for a “portable party disguised as a cooler” – certainly a timely project in the summer months.  But what is also interesting is the fact this is round two of a Kickstarter campaign that failed in December of 2013.

Ryan GrepperThe Coolest Cooler is a project created by Ryan Grepper, self described as “part visionary, part mad scientist, and a passionate supporter of the DIY revolution.  Grepper states that he’s been a full-time inventor since 2006 – a pretty long time.  Crowdfund Insider covered the first stab at crowdfunding by Grepper.  The project launched in november of 2013 and easily jumped out of the gate raising $60,000 in the first 12 hours.  Organizers hit the halfway mark of raising $125,000 in the first few days. But then the campaign stalled, lost momentum and eventually withered closing at just over $100k.  The team was well organized and had sufficient resources to promote the project – consumer interest was very positive too.  Grepper even posted the list of what he attempted to do to drive traffic to his campaign, including;

  • Email friends and family
  • Launch party
  • Facebook (personal, professional)
  • Twitter (professional)
  • Facebook ads
  • Twitter celebrity paid posts
  • Email blast
  • Blogger outreach
  • Media outreach
  • Press Release (multiple written by team)
  • Paid professional media Press Release
  • Event marketing (taking the Coolest prototype to football tailgates)
  • Interviews
  • Newsletters
  • Instructables.com project
  • Kickstarter project updates

Related: Coolest Cooler Kickstarter Now in Top 20 Most Funded Crowdfunding Campaigns

Coolest Cooler FeaturesAll of this cost him a pretty penny for a project that (initially) did not succeed.  January must have been a tough month for Grepper as he revisited the project to assess what went wrong.  What he had not done is fund the balance with his own money to assure hitting the goal – something that is pretty prevalent in the rewards based crowdfunding space.  Another thing he did not do – is give up.  Grepper set about planning the product re-launch on Kickstarter … and he killed it out of the gate this past week.

Just as the first campaign was ending – Grepper shared his perspective and next steps:

That’s not the news we all wanted to hear, so let me give you some good news:  The Coolest will STILL BE MADE!

How you ask?  First I’ll be self-funding some of the early production and manufacturing work starting right away.  The first-hand feedback has been too overwhelming to give up now!

Second, I’ll be taking my lessons learned and launching another Kickstarter for the Coolest here in late spring.  I heard from many people that the they wanted to back the Coolest, but were simply not able to given the Holidays.  I also heard from media sources that coolers are just not newsworthy in the winter.  And everyone wished the delivery time-frame was shorter.  All of these issue will be addressed and can be overcome in round two.

Third, I’ll be building the BIGGEST LIST of Coolest Fans ever, so that when this launches next time we can knock the goal out of the park ASAP!  I’ll still be sharing updates over the next few months, including the Final Coolest Design, so stay tuned and keep spreading the word.

Evolution of Coolest Cooler

Grepper continues in a later post talking about crafting a successful crowdfunding campaign:

If you want to see the Coolest get made here’s the #1 and #2 things you can do to help this Kickstarter be successful:

#1.  Visit the site on the the first day and back the project at any level that works for you

#2.  Share the campaign page on social media

See, I’ve learned that a Kickstarter launch is kind of like rolling a snowball down a hill… the bigger you can start, the faster and bigger a campaign will usually finish. If we can get lots of visitors to the page Kickstarter will show it more prominently on their site. We’ll get more backers, more media attention and lock in the campaign success that much easier.

Kickstarter-now-liveThe new campaign sports a lower target that was easier to hurdle.  Successfully besting the goal in the first few days of a campaign does capture greater attention from Kickstarter and the media.  Also – I would like to point out that one of the weaknesses of crowdfunding is the delay between project close and reward fulfillment.  While Kickstarter states they are “not a store” the reality is different.  Backers do treat it like a store and extended delivery gaps diminish project viability.  I have seen successful campaigns that have been lapped by copy-cat projects able to deliver sooner.  Having a working prototype (Grepper created an updated model for his relaunch), that is ready for manufacturing, is very important.

So not only has the Coolest Cooler experienced the highest degree of success in crowdfunding, prospective crowdfunders should read about it and learn from the successes and failures.  Crowdfunding is a ton of work but the Coolest Cooler proves – that if you have a great product and structure your campaign strategy correctly – you can knock it out of the park.


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  • Sally Atwater

    Does anyone actually know of anyone that owns one of these? This is sounding more and more like a scam to me. It’s literally never available. I hope that someone looks into this.

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  • Chelsey

    so where can i purchase the cooler??
    anyone know???

  • Deborah Covault

    where do you order them from ???????

  • Griffin

    Someone please explain to me how Grepper is obligated to fulfil any of the expectation he created with this campaign and not be liable for simply “giving up” again and walking away with $4.8 Million??

  • Denis

    I would like to be a distributor of Coolest in the Philippines. Would that be possible

  • Starr Frazier Hargraves

    Where can I purchase this cooler?

  • Barbara

    Will you only make orange? In SC no gamecock fan will buy an orange cooler. You need to have a red or garnet to offer or even black. Just thought you should know. The Clemson tigers will love the orange. But not the gamecocks! Barbara

  • Calvin J Rollins

    What is the asking price?

  • Concerned Bermudian

    How much does it weigh?

  • wanda

    what happens if the launch is not successful again?

    • crowdfundinsider

      @Wanda – since the campaign is already funded. The previous campaign did not hit its goal. Kickstarter is all or nothing so this campaign is a go.

      JD

  • Meoff

    Jam Cooler $ 500.00 and no charger or blender… Coolest 185.00 with blender and usb charger…winner is …Coolest ,imho

  • Kay

    I do not understand how this works. Can I order one of these now?

    • crowdfundinsider

      @Kay – you need to go to the Kickstarter campaign (there is a link in the article and one below) where you can read how to back the project.

      JD

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  • THoustonSA

    How cool to partner with a solar company (like Goal Zero) for a solar “blanket” that could unfold over the top of the Coolest and charge the battery when blender feature wasn’t in use. I’m in (I’ve got lots of Goal Zero stuff to make this work) ..

  • dave

    The website won’t let me make a pledge. Any help here?

  • Judy

    Is this going to be made in the USA?

    • Mike

      Unfortunately, no. I messaged Ryan Grepper and he said he tried to manufacture in the USA, but was unable and is going overseas….

      • Mike

        Ryan Grepper
        says:

        Hi Michael,

        Thanks for the email. I started off trying to get this made locally here

        in Portland, then in the US, and then mostly in the US, but now I’m

        resolved to go overseas.

        Design, engineering and fulfillment are all here, along with the sourcing

        company that’s helping to make the highest quality product at a price point

        that’s competitive.

        Thanks,

        -Ryan

  • Nora Mae Smith

    How is it that one is made? what a waste of time for production by gaining more funds ..looks more like rich people grabbing and poor folks dont see it till later after the richer have worn off the find… get it on the shelf now and yall see the fund s come in faster….. I know a lot of people would go with out just to have one. At $185. its worth it a blender power site for IPODS etc…. light for night…. and more Oh yea!

  • James Miller

    Very slick design, delviery time is a big issue. The JamCooler is similar and is actually shipping now.

    • René Bruce

      Yeah I’m not looking at buying this and then in April of NEXT year I get it, that’s 9 months away, total BS !!! 90 days tops !

  • Aaron

    Where is the campaign page?

  • klavang

    how much does it cost

  • Kay Woodall Beckham

    I want one 🙂

  • Michael Anderson

    Hello yes i want one too.. 🙂

  • Cindy Jones

    Was looking at a yeti recently but I would purchase the “Coolest cooler” over the yeti! Looks like great product. Hope you can produce it before Summer is out! I will be watching….. $ reasonable price at $185.00 too if that looks like the decided price of it.

  • WindsorLambiotte

    #ImIn!

  • Sherry Maynard

    website to buy please.

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