Soylent ran a fabulously successful crowdfunding campaign almost 2 years ago. Originally denied by Kickstarter, creator Rob Rhinehart took his marbles and went to play over at Tilt using their “Crowdhoster” service (since rebranded and now part of Tilt Open). The product started shipping a year later building upon a vocal community that loved the concept of spending less time, and less money, on the rather necessary task of eating.
CMO and co-founder David Renteln recently surfaced on CNBC to pitch his his product. Since the crowdfunding campaign Soylent has raised even more funding that, according to the report, now tops $22 million. All for a powdered drink mix.
Watch the video below.
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