Boring Money, a Fintech Helping Consumers Find Investment Products, Secures £2.2M via Crowdcube

Boring Money, a company that helped 1 million consumers find the appropriate investment products and advice, has raised 124% (£2,237,469) of its £1,800,000 target from 671 investors (at the time of writing) with 2 days left in its crowdfunding campaign via Crowdcube.

The company reports a £21,000,000 pre-money valuation, £10.60 share price, 9.63% Equity, EIS.

Boring Money notes that they “imagine the financial lovechild of Which? & TripAdvisor, they’ve launched various new products & have seen B2C revenues increase 1500%.” You can join their mission to “shake-up investing with a new app, products & community-powered learning.”

Here are the important business highlights:

  • A more engaged audience than ever. Site visits up 150% since 2020 YTD
  • Higher engagement and new services mean B2C revenues up 1,500%
  • Trustpilot rating of 4.9 – our readers love us!
  • 5+ yrs creating learning and community content with over 181,500 users

Boring Money points out that there are 7 million+ DIY investors in the United Kingdom. The market is “growing but people need help: our research shows 8 out of 10 investors are unconfident.”

They added that their Best Buys, reviews & customer ratings “help readers learn, compare & choose products.”

They also shared:

“In 2021, our team doubled. We enhanced our ISA & pension comparison tools, launched webinars, added a digital advice comparison vertical & an Adviser Directory-generating 1500% B2C revenue growth (Sept ’20 vs Sept ’21, YTD B2C rev: £387k, YTD total rev: £1m+, YTD EBITDA: -£489k). Our site traffic is also up 150% since 2020YTD.”

They added:

“Our newly built “Triage Quiz” will help tailor our readers’ journey, guiding people to a) the right product or advice solution & b) three potential providers. With 5+ years’ experience of listening to readers, we know which of our ‘Money Tribes’ feel baffled & need help. In 2022 we plan to launch the Boring Money Investment Club app & community platforms. Video & live content. Shared experiences. Relevant forums. Empowerment.”

Their first Investment Club will be for women “in their 40s & 50s,” the company noted while adding that this is “an audience we know & love.” They’ll “make content for them. With them.” Supported by their “community of female advisers & investment professionals.”

The company further noted:

“And when our less confident Tribes can’t find the products they want, we’ll go a step further. Making products with our Tribes. For our Tribes. Turning investment upside-down.”


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