ConsenSys, a blockchain tech firm, and LivePerson (NASDAQ: LPSN), a global firm focused on conversational AI, announced plans to create a “decentralized” customer care platform: VillageDAO.
VillageDAO will focus on “empowering Web3 brands to self-service issue resolution by enhancing community engagement.”
Community members will be “incentivized to contribute to the platform and its partner brands.”
MetaMask will be “the first client for VillageDAO, and the platform is currently being piloted.”
This follows last year’s announcement by ConsenSys and LivePerson of their collaboration “to further empower MetaMask users to get the support they need at the moment they need it through LivePerson’s Conversational AI.”
By combining customer care infrastructure with community incentivization mechanisms, VillageDAO will “provide a novel solution for enhancing community engagement and customer care.”
As the usage of decentralized products has exponentially grown, so has the need “to deliver outstanding customer support, yet many brands don’t have the scale to meet user needs.”
VillageDAO will “provide the infrastructure that empowers community members to assist in customer care, lightening the lift for Web3 brands and removing scalability limitations.”
Dror Avieli, Vice President Customer Success at ConsenSys, stated:
“We are looking to implement principles of decentralization across all of our operations, and customer care is tip of the spear. Through VillageDAO, we’ll reward community members who help us elevate the quality of community engagement and learning throughout the Web3 space. We are proud to partner with LivePerson, which has deep expertise in delivering high quality customer care at scale for traditional and decentralized communities including MetaMask, to bring our collective customer care expertise to the Web3 world. VillageDAO is a critical part of our commitment to unlocking Web3 for both founders and users,”
Brian Haley, Vice President of Marketing at LivePerson, remarked:
“For more than 25 years, LivePerson has been the global leader in creating new paradigms for customer care. We led the first two revolutions: inventing webchat for brands in Web1, then launching the messaging revolution that underpins Web2, including major customer care capabilities and partnerships in the Web3 space. Together with ConsenSys, we’re proud to take another leap forward in the customer engagement space, further strengthening our innovation by creating the first decentralized customer care offering for Web3. Web3 is all about individuals helping each other, and we’re excited about the possibilities VillageDAO can open up for Web3 brands to empower their most highly engaged community members to give back and be rewarded by their communities.”
Brands can easily get started “using VillageDAO by registering their interest to join on the VillageDAO website.”
Once approved, brands can “announce their new care platform to their communities, allowing individuals to apply for expert status on the VillageDAO platform.”
Brands can either “verify every new expert for their community or ask VillageDAO to assist in accordance with the brand’s requirements.”
Individual community experts can “register their interest in joining at VillageDAO’s website and contact the team if they are interested in becoming a contributor.”