Glia, Finastra to Accelerate Transition to Digital-First Customer Service for Financial Institutions

Glia, the provider of Digital Customer Service (DCS), has teamed up with Finastra, a global provider of financial software applications and marketplaces, “to help financial institutions to improve the digital customer experience.”

Via its platform and Fusion Digital Banking solution, Finastra will “offer Glia’s Digital Customer Service (DCS) capabilities as a new app.”

Narendra Mistry, Chief Product Officer, Universal Banking at Finastra, said:

“The powerful combination of Glia’s Digital Customer Service (DCS) platform and seamless integration capabilities will help empower our network of community institutions to make the move from a phone-first to digital-first customer service strategy. In making this app available on our platform, financial institutions can tap into these innovative capabilities to improve customer experience and accelerate digital banking, with the benefit of building deeper customer relationships, reducing call times and increasing efficiencies.”

With Glia, financial institutions can “meet customers where they are and communicate through whichever method they prefer—including messaging, video banking and voice—and guide them using CoBrowsing.”

Glia’s technology “balances the use of AI for automating customer interactions with vital human-touch.” It provides continuity by “keeping conversations in the digital domain, eliminating the need for customers to spend time providing context again via clunky phone experiences.”

Steve Kaish, SVP of alliances for Glia, remarked:

“Finastra has a strong reputation and impressive traction in financial services, helping community institutions evolve as technology and customer expectations quickly evolve. Together, we’re helping Finastra’s clients more easily adopt Digital Customer Service so they can consistently deliver five-star experiences. We’re proud to partner with an industry leader like Finastra, providing the tools needed for its network of banks and credit unions to digitalize and enhance customer service.”

As noted in the update, Glia claims it is “reinventing how businesses support their customers in a digital world.”

Glia’s Digital Customer Service (DCS) solution “enriches web and mobile experiences with digital communication choices, on-screen collaboration, and AI-enabled assistance.”

Glia has “partnered with over 300 banks, credit unions, insurance companies and other financial institutions worldwide to improve the customer experience and drive business results.”

As covered, Finastra is “a global provider of financial software applications and marketplaces, and launched the leading open platform for innovation,, in 2017.”

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