BNPL: Commerce Enabler Digital River Offers Pay Later Options Afterpay, Clearpay

Digital River, which claims to be an experienced global commerce enabler for established and fast-growing brands, announced it is now offering Afterpay and Clearpay to address growing consumer interest in buy-now-pay-later (BNPL) options.

The new offerings “represent an expansion of Digital River’s already robust portfolio of payment options, and grant added flexibility to consumers navigating economic headwinds.”

A 2022 Digital River report found “that 64% of those who use BNPL services were doing so more in their online shopping, with many citing tighter finances and rising costs as reasons for doing so.”

Afterpay allows customers “across the United States, Canada, Australia, and New Zealand buy now and pay later with 4 interest-free installments over 6 weeks, with no fees when paid on time.”

Afterpay reports “an increased average order value of 40% and an increased purchasing frequency of 50%.”

Clearpay claims it is “a leader in buy-now-pay-later payments in the United Kingdom. Customers can pay later with 3 interest-free installments over 60 days, with no fees when paid on time.” On average, offering Clearpay can “help merchants attract up to 40% more new customers.”

In partnering with services like Afterpay and Clearpay, Digital River aims “to add choice to the purchasing journey and make ecommerce more seamless for online sellers and shoppers alike.”

Mike Penterman, SVP Product at Digital River, said:

“Shoppers have strong preferences for how they pay when shopping online. Consistent with our mission of enabling global ecommerce expansion, adding Afterpay and Clearpay will help brands accommodate consumers as they look to manage their budgets with payments over time. Providing the right payment options is a strong motivator for customers to do more business with a brand.”

With more than 25 years’ experience, Digital River claims it “has mastered global commerce.”

An industry “disrupter” from the start, Digital River says that it “simplifies global commerce expansion, enabling companies of all sizes to grow their revenue in 240+ markets worldwide.”

Digital River’s merchant of record business model “combines payments, tax and compliance, fraud, and global logistics into a single integrated and flexible API based solution.”

Digital River “helps brands increase conversions, turning browsers into buyers across the world or around the corner.”

The chosen partner of thousands of brands “across the Americas, Europe and Asia, Digital River is global commerce growth, simplified.”

Digital River is “headquartered in Minneapolis with offices across the U.S., Asia, Europe, and South America.”



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