Financial Giant HSBC Is Planning to Relaunch First Direct to Attract Younger Customers and Compete With Digital Challengers
HSBC, one of the world’s largest banking and financial services organizations, is planning to embrace new technologies and relaunch its “First Direct” brand in order to attract younger clients while competing with digital challengers. According to the Financial Times, the London-headquartered financial institution is considering… Read More
Read more in: Global, Fintech | Tagged artificial intelligence, First Direct, hsbc, uk, united kingdom