Fintech Klarna Introduces All-in-One Shopping App to Enhance Digital Commerce Experience

Klarna, the international payments provider and shopping platform, has unveiled its new all-in-one or comprehensive shopping app across Klarna markets.

As the app economy grows, today consumers “face an increasingly cluttered and confusing landscape of e-commerce apps – this is frustrating and time-wasting for the consumer,” the announcement noted.

As stated in a release, Klarna solves this by offering “the only app consumers need.”

Today consumers are able to shop at all online stores via the app, explore exclusive deals and personalized shopping collections, save items and “unlock price drop notifications, view items’ delivery tracking, manage payments and returns, and more.”

With Klarna’s interest-free shopping feature consumers are able to use Klarna’s payment methods at “all online shops, regardless of whether they are directly partnered with Klarna or not.”

The update also mentioned that the new Klarna app will aim to “fundamentally change the end to end shopping experience, placing consumers firmly in control with an app that meets their real needs.”

As noted in the release, mobile commerce is growing at a “tremendous” rate. Retail app downloads have surged by as much as 36% during the past two years and in-app purchases by 54%.

Although the rise of digital commerce has made shopping a lot more accessible, it has created friction throughout the shopping process.

Today, consumers are looking for “streamlined, integrated experiences that respond to their specific needs while also saving them time and money,” the announcement noted.

A survey performed by Klarna found that 70% of consumers stated that they would “choose a single shopping app that allows them to perform multiple actions in place of having to switch between apps.”

More than 68% of respondents “expressed simplicity in the shopper journey and time savings as the two most significant benefits.” The new Klarna shopping app “answers this call, giving consumers everything they need right at their fingertips – eliminating the need to switch between several apps,” the update revealed.

Sebastian Siemiatkowski, CEO of Klarna stated:

“Today people seek simplicity that solves for their specific needs in one place and enables a range of activities across their shopping journey. Switching between apps is something we as consumers find more and more frustrating. Today we are announcing a major milestone on our journey to helping people save time and money and giving them more control over their finances. With the introduction of our new app, Klarna becomes an end to end shopping service that caters to many needs – from inspiration and discovery to seamless post-purchase experiences. Meanwhile, we’ve made transparent and flexible payments a possibility everywhere because we believe no one should ever have to pay credit card fees or high-interest rates.”

The new Klarna app offers a shopping browser with a wide range of solutions and features that makes shopping easier:

  • Shop at all online stores through the in-app shopping browser
  • Klarna’s new shopping feature empowers users with interest-free flexible payments at all online retailers, regardless of whether they’re partnered with Klarna or not. Powered by virtual one time cards, “these are free to use and can be used at any online store”
  • Curated content based on consumers’ interests and their favorite stores
  • Unlock exclusive deals and price drop notifications
  • Delivery tracking on all Klarna and non-Klarna bought items
  • Spending overviews and monthly budgeting
  • One-click payments, report issues, and returns

The new Klarna app can be downloaded for iOS and Android mobile devices. The app is available in the US, UK, Australia, New Zealand, Germany, Austria, Spain, Netherlands, Belgium, Sweden, Finland, Norway, Denmark, Poland and France.

As noted in the update, the survey was carried out in collaboration with the research agency Dynata in October 2021 and “surveyed 13,594 consumers across 13 countries; US, UK, Australia, Belgium, Finland, France, Netherlands, Norway, Sweden, Italy, Spain, Germany and Austria.”

For more details on this update, check here.

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