Larky, a Fintech provider helping financial institutions connect with their audience in the right place and at the right time, announced its launch with Marshfield, Wis.-based Forward Bank.
The bank has introduced Larky’s nudge push notifications in order to provide its account holders with more personalized, timely communications.
With over $930 million in assets, Forward Bank is a customer-owned, independent community banking institution that serves central Wisconsin residents and nearby areas.
Leveraging Larky’s nudge allows the bank to proactively communicate with its account holders and anticipate their requirements based on behavior, patterns of travel and places frequently visited.
Forward Bank intends to reach its clients with various targeted push notifications such as post-visit surveys, geofenced event announcements, on-site financial service recommendations and service messages based on other businesses visited (i.e., auto loans or mortgages when visiting dealerships or realty offices) as well as thank you messages that account holders receive after opting in to receive notifications.
Jennifer Sobotta, VP and Marketing Director of Forward Bank, said:
“When we began exploring new technology partnerships, we were looking for innovative ways to connect with our customers using the devices that are always with them – their mobile devices. Previously, we reached our account holders through email and direct mail, which presented challenges with timeliness. By now delivering nudge® notifications that reach account holders more quickly with relevant messages, we hope to strengthen our commitment to them as a trusted financial resource and ultimately strengthen our long-term customer relationships.”
Through customizable lock-screen push notifications, Larky’s nudge platform empowers financial institutions “to proactively connect with their audience and grow sales of their products and services.”
Integrated into a financial institution’s existing mobile banking application, the nudge platform can be “leveraged to elevate account holder communication, increase app engagement and encourage greater use of the institution’s mobile banking platform.”
Gregg Hammerman, CEO of Larky, said:
“The value of proactively reaching account holders at the right moments with the right messages cannot be understated. Often, financial institutions allow their communications to be limited to the time and place when their customers choose to engage with their bank. However, leveraging push notifications allows financial institutions to stay top of mind with their account holders and maximize opportunities to connect and direct them to relevant resources based on their unique banking needs and goals. Our team appreciates the value of working with financial institutions that understand the importance of tailored, timely communication, and we are thrilled to have the opportunity to help Forward Bank elevate its account holder messaging.”
Financial institutions can leverage the platform “to distribute messages to account holders regarding important branch information and account updates, promote relevant product offerings, share local community news and more.”
Using geolocation technology, nudge push notifications can also be “used to alert account holders at a time, place and setting best suited to their needs to increase chances of effective reach engagement.”