Veritran, Glassbox to Enhance CX in the Financial Services Sector

Veritran, a global low-code solutions provider, recently announced a strategic alliance with Glassbox, a provider of digital experience analytics for web and mobile apps.

As noted in the update, Glassbox and Veritran will provide a digital experience analytics solution, offering customers worldwide, both in financial services and other industries, with the option to create frictionless digital journeys for their clients.

The steady rise of omnichannel experiences and all-digital platforms has led to clients expecting a white glove user experience from the products that they interact with – one that is seamless, intuitive, and establishes trust while creating excitement.

Glassbox provides customer experience analytics solutions that don’t simply tell institutions what a client may be doing – they also tell them why.

Using deep customer behavior analytics, Glassbox extends the traditional customer experience analytics capabilities, offering firms with robust and real-time insights to enhance their digital customer experience and the data they require to optimize this experience.

Veritran has an extensive footprint working with major banking institutions across the globe to accelerate their digital transformation journeys and facilitate the delivery of a superior experience to their clients.

Omar Arab, EVP of Corporate Business & Head of Global Alliances at Veritran, said:

“Enabling a top-notch user experience is at the core of what Veritran does. We look forward to partnering with Glassbox to ensure financial institutions have access to a world class technology necessary to drive customer loyalty and create the personalized, predictive experiences that today’s consumers are expecting.”

Gaby Koren, Glassbox Chief Revenue Officer, remarked:

“Digital transformation continues at an ever-increasing clip, customers’ expectations are higher than ever when interacting with financial institutions online and on their mobile devices. We’re excited to partner with Veritran to implement our best-in-class digital experience analytics solution so our customers can be best positioned to deliver the digital experience their customers demand.”

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