Tagged: generation z

Generation Z Still Listens to Parents When Selecting Banking Service Providers, Not Too Eager to Try Challenger Banks: Report

While it might be true that young people like to use innovative cell phone apps to streamline their daily activities, reports suggest that fancy software alone won’t necessarily help challenger banks when trying to attract business from Generation Z customers. This, according to a newly… Read More

GfK Study Confirms: In US, Generation Z Trust in Mobile Payment Systems

 The Baby Boomers may never quite catch on, but mobile payments have won fans among the young US consumers coveted by so many brands – at least that’s what the recent GfK study confirmed. The research revealed in the US, Generation Z (ages 18 to… Read More

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