Mastercard (NYSE: MA) noted that today’s consumers are at the forefront of embracing technologies that offer streamlined and intuitive experiences. Gen Z, the generation spanning teenagers to those in their mid-twenties, is said to be leading the charge. Instead of juggling between different cards and… Read More
Results of an anonymous analysis of one million users of social finance app Frich find that significant numbers of Generation Z consumers are developing poor financial habits, partially due to a negative view of the future. Many are “doomspending”, maxing out credit cards and not… Read More
Gen Z are turning investing into casual discussions, according to a report from eToro. The research study noted that younger investors are far more open to talking about portfolios with friends and family. The eToro research report revealed that Gen Z investors are “twice as… Read More
Almost half of all US renter households are being “burdened” by excessive rent costs, with Gen Z renters shouldering the “heaviest load,” a new analysis of the U.S. Census Bureau’s 2022 American Community Survey (ACS) by real estate firm Zillow (Nasdaq: Z and ZG) and… Read More
Over half of Gen Z and Millennials are looking to enter the property market in the next five years, according to an update from Australia’s ubank. New research comes as ubank announces a number of interest rate decreases to its home lending products. In line… Read More
New consumer research reveals that four out of five Gen Z and Millennial Aussie scam victims would share their experiences if it meant helping others. Consumer research commissioned by digital bank, ubank, has revealed nearly three in ten young Aussies reported that they had “been… Read More
46% of Gen Zers (ages 18-27) rely on financial assistance from parents and family, according to new research from Bank of America’s (NYSE: BAC) Better Money Habits financial education team. In addition, 52% of those surveyed said “they don’t make enough money to live the… Read More
Apiture, a provider of digital banking solutions, this week released key findings from a survey of more than 2,000 U.S. consumers conducted with market research and analytics company The Harris Poll. The study finds that although 80% of Gen Z and 75% of millennials have… Read More
Results of a new survey commissioned by Galileo, further illustrate the shifting nature of primacy in financial services. While most consumers, 85%, say they have positive experiences with their primary financial institution, they’re using as many tools or services with other financial providers as they… Read More
This week Forter, released findings from a national consumer study that found 61% of respondents have shifted their online shopping habits as a result of higher prices. This signals a need for online brands to evolve with their customers. Commissioned by Forter and conducted by… Read More
Deloitte’s 2024 Gen Z and Millennial Survey connected with nearly 23,000 respondents across 44 countries, examining the evolving circumstances shaping the workplace and the societal experiences of these generations globally. Elizabeth Faber, Deloitte Global Chief People & Purpose Officer, said: “This year’s survey spotlights two… Read More
Gen Z consumers are tapping into credit at higher levels than their Millennial counterparts did in the early stages of adulthood (ages 22-24). TransUnion (NYSE: TRU) released these findings at the company’s 2024 Financial Services Summit. The new TransUnion study, Solving for Z, “explored credit… Read More
It’s becoming important for businesses to undergo digital transformation, with 54% of global consumers saying that brands lack a deep understanding of customers. The new generation of shoppers, especially Gen Z and millennial consumers, reportedly “want 70% of their interactions with brands to be digital.”… Read More
Most Gen Z hourly workers are fond of their current job, with 73% citing they like or love it according to a recent survey conducted online by The Harris Poll, commissioned by DailyPay. Still, their financial security is the driving force “for getting the majority… Read More
It’s not just Millennials and Gen Z with do-it-yourself brokerage accounts “driving the trend toward increased use of digital wealth management tools; the digital channel has become central to the client experience for all types of investors, with mobile apps leading the way.” According to… Read More
The annual holiday forecast1 from global branded payments provider Blackhawk Network found shoppers surveyed plan to spend 43% of their holiday budget on gift cards this year. This trend is largely fuelled by Gen Z consumers. The report also found that consumers aren’t starting their holiday… Read More
Axis Bank, one of the largest private sector banks in India and Fibe, (formerly known as EarlySalary), India’s Fintech, partnered in order “to launch India’s first-ever numberless credit card for tech-savvy Gen Zs.” With a numberless credit card, customers get “an added level of security… Read More
At the mid-point of 2023, Gen Z consumers (born between 1995 and 2005) increasingly find themselves with new access to credit products. The newly released Q2 2023 Quarterly Credit Industry Insights Report (CIIR) from TransUnion (NYSE: TRU) shows “that relative to the consumer population as… Read More
Despite inflation cooling, many hourly workers in the Gen Z demographic (18-26 years old) are struggling to manage their finances and pay bills on time — and “they say it’s having a negative effect on their health.” New research commissioned by Funding Our Future and… Read More
As noted in an update from ubank, 80% of financially stressed young Aussies “are experiencing mental health impacts.” According to new YouGov research commissioned by ubank, there are “a number of concerning insights around the ways financial anxiety is impacting the mental and physical health… Read More
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