Tagged: gen z

Real Estate Market Insights: Gen Z Shouldering Heaviest Load of Increasing Housing Costs in the US

Almost half of all US renter households are being “burdened” by excessive rent costs, with Gen Z renters shouldering the “heaviest load,” a new analysis of the U.S. Census Bureau’s 2022 American Community Survey (ACS) by real estate firm Zillow (Nasdaq: Z and ZG) and… Read More

Majority of Gen Z and Millennials in Australia are Looking to Enter Property Market in Coming Years – Report

Over half of Gen Z and Millennials are looking to enter the property market in the next five years, according to an update from Australia’s ubank. New research comes as ubank announces a number of interest rate decreases to its home lending products. In line… Read More

Online Scams Significantly Impacting Younger Gen Z and Millennial Consumers in Australia – Research Study

New consumer research reveals that four out of five Gen Z and Millennial Aussie scam victims would share their experiences if it meant helping others. Consumer research commissioned by digital bank, ubank, has revealed nearly three in ten young Aussies reported that they had “been… Read More

Majority of Gen Z Consumers Reportedly Don’t Earn Enough to Cope with Cost of Living Crisis

46% of Gen Zers (ages 18-27) rely on financial assistance from parents and family, according to new research from Bank of America’s (NYSE: BAC) Better Money Habits financial education team. In addition, 52% of those surveyed said “they don’t make enough money to live the… Read More

Apiture Study: Younger Generations’ Banking Allegiances Shaky

Mr. Potter Banker Banking (1)

Apiture, a provider of digital banking solutions, this week released key findings from a survey of more than 2,000 U.S. consumers conducted with market research and analytics company The Harris Poll. The study finds that although 80% of Gen Z and 75% of millennials have… Read More

Galileo Survey Describes Changing Nature of Primacy for Financial Institutions

Results of a new survey commissioned by Galileo, further illustrate the shifting nature of primacy in financial services. While most consumers, 85%, say they have positive experiences with their primary financial institution, they’re using as many tools or services with other financial providers as they… Read More

Forter Study Shows Higher Prices Changing Consumer Behavior

This week Forter, released findings from a national consumer study that found 61% of respondents have shifted their online shopping habits as a result of higher prices. This signals a need for online brands to evolve with their customers. Commissioned by Forter and conducted by… Read More

Cost of Living Crisis Remains Major Concern for Gen Z and Millennials, Survey Reveals

Deloitte’s 2024 Gen Z and Millennial Survey connected with nearly 23,000 respondents across 44 countries, examining the evolving circumstances shaping the workplace and the societal experiences of these generations globally. Elizabeth Faber, Deloitte Global Chief People & Purpose Officer, said: “This year’s survey spotlights two… Read More

Gen Z Consumers Are Tapping into Credit at Higher Levels than Millennials Have Done, Report Claims

Gen Z consumers are tapping into credit at higher levels than their Millennial counterparts did in the early stages of adulthood (ages 22-24). TransUnion (NYSE: TRU) released these findings at the company’s 2024 Financial Services Summit. The new TransUnion study, Solving for Z, “explored credit… Read More

Digital Transformation Is Becoming Increasingly Important But Consumers Claim Businesses Lack Deep Understanding of Client Needs

It’s becoming important for businesses to undergo digital transformation, with 54% of global consumers saying that brands lack a deep understanding of customers. The new generation of shoppers, especially Gen Z and millennial consumers, reportedly “want 70% of their interactions with brands to be digital.”… Read More

Earned Wage Access Fintech DailyPay Survey: Gen Z Hourly Workers Increasingly Prefer On-Demand Pay Options

Most Gen Z hourly workers are fond of their current job, with 73% citing they like or love it according to a recent survey conducted online by The Harris Poll, commissioned by DailyPay. Still, their financial security is the driving force “for getting the majority… Read More

Fintech Apps: Wealth Management Platforms Become Gateway to Client Satisfaction and Retention, Study Finds

It’s not just Millennials and Gen Z with do-it-yourself brokerage accounts “driving the trend toward increased use of digital wealth management tools; the digital channel has become central to the client experience for all types of investors, with mobile apps leading the way.” According to… Read More

Blackhawk Analysis Suggests Flat Spending, Increased Gift Card Use in 2023

The annual holiday forecast1 from global branded payments provider Blackhawk Network found shoppers surveyed plan to spend 43% of their holiday budget on gift cards this year. This trend is largely fuelled by Gen Z consumers. The report also found that consumers aren’t starting their holiday… Read More

Indian Fintech Fibe and Axis Bank to Launch Numberless Credit Card

Axis Bank, one of the largest private sector banks in India and Fibe, (formerly known as EarlySalary), India’s Fintech, partnered in order “to launch India’s first-ever numberless credit card for tech-savvy Gen Zs.” With a numberless credit card, customers get “an added level of security… Read More

Gen Z Consumers Turning to Bankcards, Unsecured Personal Loans As Lenders Tighten Underwriting, Report Reveals

At the mid-point of 2023, Gen Z consumers (born between 1995 and 2005) increasingly find themselves with new access to credit products. The newly released Q2 2023 Quarterly Credit Industry Insights Report (CIIR) from TransUnion (NYSE: TRU) shows “that relative to the consumer population as… Read More

Financial Management Survey: Gen Z Hourly Workers Say Stress of Managing Finances Has Negative Impact on Health

Despite inflation cooling, many hourly workers in the Gen Z demographic (18-26 years old) are struggling to manage their finances and pay bills on time — and “they say it’s having a negative effect on their health.” New research commissioned by Funding Our Future and… Read More

Financial Stress Is Negatively Impacting Young Aussies’ Mental, Physical Health: Report

As noted in an update from ubank, 80% of financially stressed young Aussies “are experiencing mental health impacts.” According to new YouGov research commissioned by ubank, there are “a number of concerning insights around the ways financial anxiety is impacting the mental and physical health… Read More

Fintech Integration: Budgeting App Buddy Integrates with Plaid to Offer Budget Tracking

Buddy, the budgeting app for Gen Zers with 3M users worldwide, has integrated with Plaid, an open finance service provider, in order “to provide Buddy users with the ability to securely connect their financial accounts and automatically track their spending.” Buddy claims it is “entirely… Read More

Younger UK Consumers Increasingly Comfortable Discussing Money: Survey

Klarna, a global payments provider and shopping service, reveals UK consumers prefer chatting politics, fertility and break-ups than finances, but that’s set to change “with young people feeling increasingly comfortable talking about money with friends and family.” The new findings from Klarna and YouGov’s research… Read More

Gen Z Budgeting App Buddy, Klarna Kosma to Enable Automatic Budget Tracking

Buddy, which claims to be one of the most popular budgeting apps in the world for Gen Zers and young people, has partnered with Klarna Kosma, Klarna Kosma, Klarna’s financial technology platform for banks, fintechs and innovative retailers, “to allow Buddy users to connect their… Read More

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