Tagged: super bowl

February 14, 2022 @ 11:46 am By JD Alois  |  

Yesterday was the 56th Super Bowl where the LA Rams topped the Cincinnati Bengals by just a three-point spread. While the game was exciting, much discourse around the annual event tends to target the television commercials that costs advertisers millions of dollars due to the… Read More

February 4, 2018 @ 1:08 pm By JD Alois  |  

For the past several years Orchard, the digital marketplace that connects institutional money with online lenders, has predicted the outcome of the Super Bowl. The Fintech firm uses lending data as the basis for their predictions – specifically Loan Volume, Borrower Characteristics, Vintage Characteristics, and Loan… Read More

February 12, 2017 @ 12:23 pm By JD Alois  |  

Remember that super-cool technology used during Super Bowl 51 where you could view a 360º panoramic view of the play? It was prominently shared that it was powered by Intel but what many people do not know is that Replay Technologies, the creator of the technology… Read More

February 5, 2017 @ 5:04 pm By JD Alois  |  

  Orchard Platform has once again leveraged their deep data on online lending to predict the outcome of the SuperBowl. This will be the third year Orchard shifts gears and enters the odds-making space by using their data magic to divine a sporting event outcome… Read More

February 7, 2016 @ 7:05 pm By JD Alois  |  

Don’t Bank. SoFi. The marketplace lender doesn’t want to change the banking industry. It wants to eliminate it completely. Having raised a mere billion dollars last year, SoFi has decided to spend a few dimes on promoting its message around the country. And what better… Read More

February 6, 2016 @ 12:55 pm By Catherine Pargeter, Analytics Manager, Orchard Platform  |  

After our show stopping success last year in using data on borrowers to predict the Super Bowl winner, we decided to for a second year of success, even if the Patriots did not.  Using the loan data from Lending Club over 2010-2015, we compared borrowers… Read More

February 5, 2015 @ 4:32 pm By Samantha Hurst  |  

Keeping the excitement of the Super Bowl XLIX alive, fans of singing sensation, Katy Perry, have taken to Indiegogo in an effort to get their very own Super Bowl halftime show shark suit. Adding some fun with his charity efforts, environmentalist David Lam launched a campaign… Read More

February 1, 2015 @ 11:21 am By Catherine Pargeter  |  

With the big game this weekend, all eyes are on New England and Washington. Sure, most people are focused on the players, the coaches, and the inflation of the balls, but we thought we would look at the 12th man in terms of their performance… Read More

January 13, 2015 @ 11:19 am By Samantha Hurst  |  

Crowdfunding has produced everything from limited-edition records and books to T-shirts, health products and drone technology. To date, though, crowdfunding hasn’t cracked the biggest advertising stage in the world: that big American football game in February. The brand “geniuses” at Newcastle Brown Ale, who made… Read More

February 6, 2014 @ 9:45 am By Charles Luzar  |  

Let’s begin with some stereotypes of the northwest, shall we? It’s more relevant than it may seem… [View the story “#HowSeattleRiots” on Storify] The #HowSeattleRiots hashtag became the place to be for laughs about how insanely well the Seattle Seahawks Super Bowl victory parade went. Not… Read More

February 3, 2013 @ 1:59 pm By JD Alois  |  

As everyone knows the Superbowl is not just about the game.  It is the spectacle, the culture, the extravagance and yep – the ads.  Many large companies – or companies that hope to be large some day – spend gobs of money on 30 –… Read More