Strategy

The 30% rule of crowdfunding

Or… how to make friends and influence people At one level, crowdfunding is about who you know. People with a lot of deep relationships have a good chance of raising the support they need; those without many connections face an uphill struggle. Campaigning is all… Read More

7 strategies to make your crowdfunding campaign a success

Crowdfunding can be an effective tool for accomplishing your startup goals. Whether you’re looking to jumpstart your marketing efforts, expand your customer base, or reach out to friends and family for funding, crowdfunding provides a platform to rally support around you and your company. Having… Read More

Crowdfunding 101: “Linsanity”

Project: Linsanity  Funding goal: US$117,000 Amount raised: $167,916 Kickstarter backers: 2,102 Key takeaway: Have a plan and identify potential “super fans” “Plan, plan, plan” is the main piece of advice coming from Linsanity producer Allen Lu, who oversaw the Kickstarter campaign for the Sundance documentary selection which tracked Asian-American basketball star Jeremy… Read More

New Feature on Kickstarter, Feedback on Project Preview

Kickstarter has announced a new feature on their site blog regarding Project Preview Feedback for their crowdfunding campaigns.  As Kickstarter campaigns become more competitive this new functionality helps in capturing comments and insight from anyone the project organizer wants to share the campaign with prior… Read More

Crowdfunding 101: “Inocente”

Project: Inocente Funding goal: US$50,000 Amount raised: $52,527 Kickstarter backers: 294 Key takeaway: Know how much you need Husband and wife directorial team Sean Fine (pictured above, right) and Andrea Nix Fine (left) were in post-production on their 39-minute doc Inocente when they decided to turn to Kickstarter for help. The film… Read More

Life After Kickstarter: 5 Costly Lessons From A Kickstarter-Backed Designer

KICKSTARTER BACKERS PLEDGED $212,265 TO MAKE JON FAWCETT’S FLEXIBLE IPOD DOCK A REALITY. HERE’S WHAT CAME NEXT. For Jon Fawcett, Kickstarter success came with an unusual soundtrack: an air horn. The din started on May 7, 2012, the day Fawcett and his colleagues at Fuse Chicken,… Read More

13 ways to get your journalism project crowdfunded

While handwringing over financial support for journalism is nothing new, it’s been especially fraught recently. From the Nate Thayer/Atlantic dustup to the possibility that the Tribune papers may be sold to the Koch brothers, everyone in media seems worried about funding the Fourth Estate. One hopeful sign for… Read More

Gotta get a gig? Crowdfund your broadband network

Kickstarter has made quite a name for itself turning the business of fundraising on its ear. And made a lot of money as well for various projects — $119 million in its third year that ended in April of 2012. A Kansas City, Mo. company… Read More

CrowdIt Partners with Emerging Crowdfunding Services

As the disruptive nature of crowdfunding drives the revolution in capital formation, new companies arise to leverage the new innovation and support industry leaders.  CrowdIt has partnered with several emergent crowdfunding services. CrowdIt  announced that it has teamed-up with several crowdfunding startups that will help… Read More

The Dos and Don’ts of Crowdfunding: A Recap of the Crowdfunding Panel at Internet Week NY

Photo courtesy jamescridland on Flickr

Recently, the use of crowdfunding has skyrocketed, increasing 81% in funds raised between 2011 and 2012 across the 308 platforms according to the Crowdfunding Industry Report by Massolution. Crowdfunding is an alternative financing method where collective effort of individuals supports and funds the initiatives of… Read More

Introduction To Crowdfunding, Part 1

These tips were compiled by Ella van Leeuwen, Margit Laurs and Melvin Loggies, Master students Entrepreneurship & New Business Venturing at the Rotterdam School of Management (Erasmus University), Rotterdam, the Netherlands. Content shared in partnership with Symbid. Raising capital through traditional financing methods has become harder… Read More

Kickstopped: When crowdfunding campaigns can’t get started

Creative types are flocking to Kickstarter, GoFundMe and other sites to fund their dreams, but what happens when no one buys into their ideas? If you’re plugged into the news, you’ve no doubt seen splashy headlines about successful Kickstarter campaigns in recent months. In March,… Read More

Universities explore crowdfunding, social media to raise money

Universities across the USA are stepping beyond traditional fundraising methods. Crowdfunding websites are an emerging business strategy that allow people to donate money directly toward university projects. Alumni, as well as non-university affiliated donors, can make philanthropic contributions, some of which are tax-deductible, to specific… Read More

Proper valuation is key to ensuring credibility

Dubai: By offering equity in crowdfunded ventures, the stakes have indeed been pushed higher for investors and the businesses alike. But what would constitute a proper valuation for a business that is still in the very early stage of its operations? “Proper valuations in all… Read More

Soylent Using Discourse For Threaded Discussions

Rob Rhinehart’s campaign for Soylent continues to raise funds, now having neared the quarter million dollar mark. Besides being innovative in its use of Crowdtilt’s open-source Crowdhoster platform, one other aspect of the campaign is proving to be quite useful: the use of Discourse to… Read More

10 Questions for Oculus Rift CEO Palmer Luckey

The Oculus Rift is a stunning virtual-reality headset for gamers. In PopMech’s test, we found that “the experience is so immersive that it’s actually a bit disorienting.” Today, we sit down for a few questions and answers with Oculus Rift founder, CEO, and wunderkind Palmer Luckey…. Read More

Regulatory Burdens Of JOBS Act Drive Dealstruck Direction

Dealstruck is a debt-based crowdfunding platform based in La Jolla, California. It was launched by co-founders Ethan Senturia and Russel McLoughlin. In a recent interview with Xconomy, Senturia describes the process of launching the company. The throught process he alluded to should raise a red… Read More

Why Your Company Should Use the Kickstarter Model to Innovate

In an impressively short time, Kickstarter has quickly become the go-to high-impact mashup of crowdsourcing sensibility and entrepreneurial endeavor. If you’ve got a genuinely creative idea — or even a “me, too with a twist” — Kickstarter’s “crowd funding” platform offers a genuinely innovative way… Read More

More restaurants getting a kick start from crowdfunding

Using Kickstarter to crowdfund new San Francisco restaurant and food projects is officially a thing. Just this week, Linea Caffe launched a project seeking $10,000 to open a new coffee and waffles joint in the Mission, while Café St. Jorge, another café-bakery, hopes to raise $30,000 by… Read More

Eastside/Westside: Silicon Valley website helps kids use ‘crowd funding’

If you’re a kid trying to raise money for a science project, team or social cause, what do you do? Hold a car wash? Sell candy bars door to door? Get some old guy to organize a charity golf tournament for you? Sorry, but that… Read More

Send this to a friend