BNPL: Consumers More Likely to Complete Purchase if Merchant Has Buy Now, Pay Later Option, Affirm Reveals
If you’re like many other digital commerce merchants, the best part of the shopping experience takes place when a client clicks that “buy” button and becomes a (hopefully) loyal customer. One way to boost these website conversions for your business is to give clients the… Read More
Read more in: Fintech | Tagged affirm, bnpl, consumer behavior, digital commerce, e-commerce, flexible payments, installment plans, pay later, research, Research Report, silvija martincevic, survey