Tagged: marketing

May 30, 2017 @ 3:22 pm By JD Alois  |  

Today, everyone is using technology to market and promote their product or service. Whether it is email marketing, social media or lead generation, you have to do it to grow your business. Kulea.ma (registered as Nomad Ai) has created a marketing automation platform to streamline… Read More

May 23, 2017 @ 8:29 am By JD Alois  |  

Social Bluebook is a new marketplace where content creators (YouTube, Instagram, Twitter, etc.) are matched with advertisers. The platform was launched in recognition of the growing shift in marketing where brands and businesses leverage social media to promote their services.  Social Bluebook says it now… Read More

May 9, 2017 @ 5:25 pm By Therese Torris  |  

One of the benefits that a well-established equity crowdfunding platform brings to fundraising entrepreneurs is a loyal audience of investors. But how does a crowdinvesting platform keep its audience engaged? We asked Yannig Roth, the Marketing Director of French equity crowdfunding platform WiSeed, to present… Read More

April 16, 2017 @ 3:01 pm By JD Alois  |  

First Successful Arbitration Settlement Against a Crowdfunding Scofflaw Prominent crowdfunding marketing firm Funded Today is perhaps the most successful agency in their space today. Having helped to direct more than 300 perk-based crowdfunding campaigns to financial success, Funded Today has now been instrumental in raising… Read More

April 4, 2017 @ 9:15 am By JD Alois  |  

Founder Joy Schoffler Expected to Remain Involved with the Firm. Leverage PR, a prominent marketing firm engaged in the crowdfunding and Fintech sector, has been sold to Caliber Corporate Advisors.  Founded by Joy Schoffler, a well-known and highly visible participant in the emerging industry of… Read More

January 3, 2017 @ 8:16 pm By JD Alois  |  

As the crowdfunding industry has evolved, both investment and rewards, the pitch video has emerged as an important variable in crafting a powerful message to back a campaign. Many of the biggest campaigns of all time benefited from a viral video that captured the attention of… Read More

October 29, 2016 @ 9:54 am By Samantha Hurst  |  

Less than a week after launching its equity crowdfunding campaign on Crowdcube, marketing agency Influencer has already surpassed its initial £100,000 funding target. The company notably connects brands with “famous individuals” (aka influencers) on social media as a way to generate buzz. The company stated… Read More

October 15, 2016 @ 11:33 am By Samantha Hurst  |  

Collider, an accelerator that is dedicated to marketing and advertising technology startups, has launched an equity crowdfunding campaign on Seedrs to raise £680,000. The company previously secured £700,000 on the funding portal in 2015 and £420,000 in 2014. The accelerator, which was founded in 2013, has reportedly… Read More

August 17, 2016 @ 7:23 pm By Nathan Rose  |  

  As part of an upcoming book on equity crowdfunding, I have asked past campaigns about their very best marketing tactics. They have used these exact strategies to raise millions of dollars, pounds and euros! In this article, I have distilled their advice into these… Read More

February 11, 2016 @ 1:22 pm By Samantha Hurst  |  

On Thursday, marketplace platform Lendio announced it has appointed Edward Angstadt as senior vice president of marketing. He reportedly joins the website during its fast-paced growth phase highlighted by nearly 100 percent year-over-year revenue growth. Angstadt joins Lendio from Web.com, a provider of Internet services and… Read More

November 25, 2015 @ 8:34 am By JD Alois  |  

Backer-Founder, a consulting firm in Taiwan that stakes claim to being the first of its kind in the country, celebrated its one  year anniversary of helping crowdfunding campaigns achieve their goals.  According to the company, the crowdfunding consultancy has managed over 50 projects in the… Read More

July 13, 2015 @ 9:26 am By Samantha Hurst  |  

Toronto’s Influitive announced it has closed $30.5M in a Series B round of funding led by Georgian Partners. Other investors in this round include OurCrowd, Atlas Venture, Docomo Capital, BDC Capital IT Venture Fund, and previous investors Hummer Winblad Venture Partners, Illuminate Ventures, Resolute Ventures, Relay Ventures,… Read More

July 9, 2014 @ 8:26 am By Ludwine Dekker  |  

A few weeks back the value of VC’s for the crowdfunding industry was extensively discussed. Why? Because there are lot of areas where crowdfunding and VC’s can connect. And though traditional funding and alternative funding are not as rigorously separated as many want to believe,… Read More

June 6, 2014 @ 10:51 am By Samantha Hurst  |  

Known for its value-added crowdfunding legal IP and marketing service, KarmaKrowd provides a full suite of management consulting services to help creative inventors, scientists and entrepreneurs turn creative ideas into revenue producing businesses. Once IP assets have been identified and protected, entrepeneurs can then turn… Read More

March 2, 2014 @ 10:55 am By Charles Luzar  |  

Patronomy.com founder Nigel Roth has announced the launch of an affiliate marketing platform for his crowdfunding platform. The program aims to help project creators solve the hardest problem for any crowdfunding campaign: where and how to find backers. According to Roth, Patronomy provides project owners… Read More

January 17, 2014 @ 9:24 am By Charles Luzar  |  

Vimeo is putting movie creators on notice. The online streaming video service is looking for films that have raised at least $10,000 in crowdfunding efforts. The goal? To get those movies to grant Vimeo exclusive rights for a set window of time. Vimeo wants to… Read More

October 21, 2013 @ 11:40 am By Charles Luzar  |  

Last updated 2/27/2014 @ 7:51 pm CrowdFund Buzz is one of a growing number of crowdfunding consultants to provide campaign management services to crowdfunders. As any service provider or former contractor knows, it is almost impossible to make all of your customers happy all of… Read More

May 10, 2013 @ 3:19 pm By JD Alois  |  

Outgrow.me is one of several sites which have been launched to act as a “store” for crowdfunded products.  And yes, you have to hand it to the designers who put this together – it is pretty cool.  We originally keyed in on the site last… Read More

January 21, 2013 @ 10:21 am By Charles Luzar  |  

When it comes to crowdfunding, social media tends to get all the attention as a means of marketing your campaign. However, email marketing can be an even more effective tool for acquiring contributors or investors when used correctly. There is a strong correlation with an… Read More

January 3, 2013 @ 7:00 am By Charles Luzar  |  

A couple of years ago I saw some permutation of the formula for virality for the first time. Although it’s extremely simple, it had a profound effect on me. The act of garnering popularity on the Internet often feels like this shadowy black art. The spoils… Read More