Tagged: marketing

The Ultimate Guide to Marketing an Equity Crowdfunding Campaign

  As part of an upcoming book on equity crowdfunding, I have asked past campaigns about their very best marketing tactics. They have used these exact strategies to raise millions of dollars, pounds and euros! In this article, I have distilled their advice into these… Read More

Lendio Expands: Adds Two Key Hires To Marketing Team

On Thursday, marketplace platform Lendio announced it has appointed Edward Angstadt as senior vice president of marketing. He reportedly joins the website during its fast-paced growth phase highlighted by nearly 100 percent year-over-year revenue growth. Angstadt joins Lendio from Web.com, a provider of Internet services and… Read More

Backer-Founder: First Crowdfunding Consultancy in Taiwan Celebrates Anniversary. Claims $10.1 Million Total Raised

Backer-Founder, a consulting firm in Taiwan that stakes claim to being the first of its kind in the country, celebrated its one  year anniversary of helping crowdfunding campaigns achieve their goals.  According to the company, the crowdfunding consultancy has managed over 50 projects in the… Read More

Influitive Secures $30.5M During Series B Funding Round

Toronto’s Influitive announced it has closed $30.5M in a Series B round of funding led by Georgian Partners. Other investors in this round include OurCrowd, Atlas Venture, Docomo Capital, BDC Capital IT Venture Fund, and previous investors Hummer Winblad Venture Partners, Illuminate Ventures, Resolute Ventures, Relay Ventures,… Read More

The Real Difference Between VC and Crowdfunding? Investment Marketing

A few weeks back the value of VC’s for the crowdfunding industry was extensively discussed. Why? Because there are lot of areas where crowdfunding and VC’s can connect. And though traditional funding and alternative funding are not as rigorously separated as many want to believe,… Read More

KarmaKrowd Makes Entrepreneur Magazine’s Top 100 Brilliant Companies List

Known for its value-added crowdfunding legal IP and marketing service, KarmaKrowd provides a full suite of management consulting services to help creative inventors, scientists and entrepreneurs turn creative ideas into revenue producing businesses. Once IP assets have been identified and protected, entrepeneurs can then turn… Read More

Crowdfunding Platform Patronomy Launches Affiliate Marketing Program

Patronomy.com founder Nigel Roth has announced the launch of an affiliate marketing platform for his crowdfunding platform. The program aims to help project creators solve the hardest problem for any crowdfunding campaign: where and how to find backers. According to Roth, Patronomy provides project owners… Read More

Vimeo Wants To Become The Online Streaming Hub For Crowdfunded Films

Vimeo is putting movie creators on notice. The online streaming video service is looking for films that have raised at least $10,000 in crowdfunding efforts. The goal? To get those movies to grant Vimeo exclusive rights for a set window of time. Vimeo wants to… Read More

What This Forum Thread Tells Us About Crowdfunding Consultants

Last updated 2/27/2014 @ 7:51 pm CrowdFund Buzz is one of a growing number of crowdfunding consultants to provide campaign management services to crowdfunders. As any service provider or former contractor knows, it is almost impossible to make all of your customers happy all of… Read More

Marketplace for Successfully Crowdfunded Products Outgrow.Me on Best Website List for 2013

Outgrow.me is one of several sites which have been launched to act as a “store” for crowdfunded products.  And yes, you have to hand it to the designers who put this together – it is pretty cool.  We originally keyed in on the site last… Read More

Effective Email Marketing For Crowdfunding Campaigns

When it comes to crowdfunding, social media tends to get all the attention as a means of marketing your campaign. However, email marketing can be an even more effective tool for acquiring contributors or investors when used correctly. There is a strong correlation with an… Read More

Going Viral With Your Crowdfunding Campaign

A couple of years ago I saw some permutation of the formula for virality for the first time. Although it’s extremely simple, it had a profound effect on me. The act of garnering popularity on the Internet often feels like this shadowy black art. The spoils… Read More

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